As per the latest updates from the Philippines’ government (12th Mar 2020), the country has now raised the Code Alert System to Red Sublevel 2 that bans travel to and from Metro Manila, as well as prohibits mass gatherings such as events to minimize the spread of CoVid-19.

In view of these recent developments, the CXOCIETY team, organizer of the FutureCFO Conference series, is postponing our upcoming FutureCFO Conference Philippines in Manila originally scheduled to be held on 29 April 2020 to a later date till further notice.

In the meantime, CXOCIETY will continue monitoring the outbreak situation in Philippines closely and provide updates again on the new event date once that is firmed up and once official clearance has been given by the government.

Stay tuned to our website for updates. Thank you everyone for all your support during this period!


The Philippines is dubbed as one of the most dynamic economies in the East Asia region. Despite the rising global uncertainties, the World Bank projected the Philippines’ growth to remain strong at 6.1% for 2020.

A further good news is that the current administration’s economic team has recently announced that the new tax reforms programme, that includes the reduction of corporate income tax and the number of capital income tax rate, will take place in 2020.

However, this rosy outlook aside, recent events that saw disputes between major utility companies and the Philippine government have caused overseas investors to pull out $173 million in December last year. As a result, the country‟s benchmark index fell as it welcomed the New Year. Analysts believe that this fallout, should the worst occur, will negatively affect overall investor sentiments and the real economy. There is also concern that current saga will be a precedent for other businesses in the Philippines, especially those which are heavily regulated, and dampen FDIs as investors are taking conservative positions more than usual now.

Amidst uncertain geopolitical conditions and high regulatory risks in the country as well as constantly evolving technologies and the current Co-VID 19 outbreak, how should CFOs, who also act as their company‟s strategic business partner and catalyst, ensure corporate growth and successfully mitigate risks and challenges in 2020? How can CFOs reimagine finance functions and their organizations to survive and thrive in today‟s fast-paced and digitally driven landscape?

FutureCFO Conference Manila will address many of the latest macroeconomic and regulatory changes updates. The by invitation only conference will also cover cutting-edge technologies that CFOs need to keep abreast and practical strategies in creating value and driving successful finance transformation in the Philippines. This event will gather over 120 senior finance professionals from multiple industries in the Philippines for a day of insightful presentations, real business case studies, best practices and incisive panel discussions to answer some of the most pertinent questions and challenges facing the finance function in the country this year.

We look forward to having you at this exciting event!


The FutureCFO Conference aims to give CFOs, who also act as their company’s strategic business partner and catalyst, insights on ensuring corporate growth and successfully mitigating risks and challenges amidst the current economic and political uncertainties in their countries. The conference will also address strategies and best practices on how CFOs can reimagine finance functions and their organizations to survive and thrive in today’s fast-paced and digitally driven landscape.

This by-invitation only one-day event will gather over 120 senior finance leaders from multiple industries and offers the best opportunity to hear from the industry’s leading professionals, contribute questions from the floor, engage in incisive panel discussions that discuss real-life business cases, updates and strategies to meet the most pertinent challenges facing the finance function in 2020.

High-Level Industry Speakers

We gather 20+ industry speakers and experts from leading organizations for keynote presentations and incisive discussions so you can tap on their invaluable insights and best practices important to your finance function management and transformation.

Interactive Discussions

Be part of our interactive panel discussions that address the current hot topics, share ideas and experiences and get the answers to your pressing questions from prominent finance leaders on stage.

Networking Opportunities

Meet new business partners, engage and forge new connections with fellow finance and treasury leaders in the region, solution providers and many more at our event through luncheons, coffee breaks, one-to-one meetings and informal introductions.

Targeted In-Depth Sessions

8 hours of learning and networking opportunities packed into 10 in depth sessions. Listen to corporate-driven best practices and case studies sharing that are targeted to your profession through the personalized country-specific conferences we crafted for you - FutureCFO Conferences.



Registration and Welcome Coffee


Conference Chairman’s Welcome Remarks

Allan Tan, Group Editor-in-Chief, CXOCIETY


EXECUTIVE DIALOGUE: Philippines’ CFO Agenda and Priorities for 2020
The Philippine’s outlook for 2020 is positive with GDP expected to expand to 6.1% and consumer spending to remain resilient this year. However, amidst this decent outlook, recent events and regulations in the Philippines may affect businesses as well as investor sentiment.
  • Developments on economic landscape and regulatory frameworks that affect the financial system in the Philippines: risk or opportunity?
  • Making sense of the political uncertainty and how CFOs can manage these risks in the Philippines
  • Shifts in the Philippines’ credit markets and how CFOs can leverage these trends
  • Investment trends and opportunities for FDIs, M&As and diversifications

Allan Tan, Group Editor-in-Chief, CXOCIETY

Ruben Carlo O. Asuncion, Chief Economist, UNION BANK OF THE PHILIPPINES 


FIRESIDE CHAT: Updates on the Philippines’ Tax Laws and Their Business Implications
In this session will hold a conversation between a tax expert who will summarize the intricacy of the new tax regulations in the Philippines and a CFO who will share the impacts of the new tax laws to his business.
  • The latest corporate taxation landscape in the Philippines
  • How will the new tax reforms affect finance functions and overall business models in 2020 in the country?
  • Who will be the ‘winners’ and the ‘losers’ in the new tax bill?
  • What are the business risks and opportunities arising from the new tax laws?
Allan Tan, Group Editor-in-Chief, CXOCIETY



KEYNOTE: Collaboration in a Digitally Transformed World
  • Trends that shape finance digital transformation in 2020
  • How does digital transformation change the dynamics of C-Suite?
  • How can CFOs tap into Collaboration and Connected Planning to stay competitive and agile in today’s era of disruption


Morning Networking Coffee Break


KEYNOTE: : CFO as the Leader of Digital Transformation 2.0
The “Chapter One” in the digital revolution is coming to an end. Digital is no longer an add-on to an organization but a core part of any business. What does this change mean for finance leaders?
  • Key trends for CFOs embracing new technologies to drive business-model innovation
  • How CFOs can address the opportunities, enable cultural change and overcome challenges of their firms‟ digital transformations
  • Preparing finance team to be the next generation of digitally-driven finance executives
  • Collaborating with IT for success across departments
J’mabelard Rivera Gustilo, Director of Global Internal Controls (GIC) – Corporate Finance Worldwide, JOLLIBEE


PANEL DISCUSSION I: Propelling Finance Functions into the Future with Digital Transformation and Innovation
  • Digital transformation as a key enabler of strategic finance function
  • Adopting RPA and AI to automate cash flow management, payment processes, improve forecasting for budgeting and produce better internal data quality 
  • Making smart and rapid investments in digital tools that enhance decision-making and support profitability across multiple dimensions
  • Roles of CFOs as digital “transformation head hunters” to proactively seek innovative solutions in an increasingly complex digitalized marketplace
Maria Corazon G. Dizon, CFO and Treasurer, AC ENERGY
Shahzad Mahmood, Head of Global Treasury, CFO, IBEX
Rizalito Oades, EVP & Chief Strategy Officer, UNILOGIX


Networking Lunch


KEYNOTE: Accelerating Finance Transformation through Automation
  • The pathway to build the digital finance of the future
  • How to make the change in modernizing finance function
  • Collaborating with IT and other functions across departments (where inputs are triggered) for finance transformation success
  • The use of spreadsheets – why fix something that is “not” broken? Is there a future for spreadsheets in digital finance?


KEYNOTE: Making the Big Leap: Journey from a CFO to a CEO

With the role of CFO constantly evolving and redefined, the perspectives of today‟s CFOs and their aspirations to climb to the top are changing as well.

  • Can CFO be a successful CEO?
  • What makes CFOs suitable to become CEO candidates?
  • Preparing for the change – the critical steps and qualities from CFO to CEO
  • Managing the leadership transitions smoothly 


PANEL DISCUSSION II: Future Pathways and Value Creations to Finance Leadership in a Changing Business Landscape
Globalization, changing structure of global finance operations as well as fast-paced digital advancements have undoubtedly demanded CFOs to evolve their roles in the new directions. 
  • How can CFOs identify opportunity for value creations in finance functions and beyond in today’s changing business environment?
  • What are the skillsets that CFOs need to succeed and stay relevant in the future?
  • Importance of critical thinking to create meaningful value-adds to the organizations
  • Up-skilling and reskilling finance leaders to keep up in digital era
Joseph John L. Ong, CFO & Interim Chief Commercial Officer, DITO TELECOMMUNITY
Krystel Gayle Guzman, AVP Finance, Investments and Treasury, PIMLICO INTERNATIONAL/GOLD COIN (AN ABOITIZ COMPANY)
Joselito Diga, Senior Vice President for Finance and Group CFO, UNITED LABORATORIES


Afternoon Coffee Break


KEYNOTE: CFO’s Role in Sustainability

Today’s smart organizations are shifting their sustainability responsibilities toward the finance function, with CFO at the helm of driving these climate-safe initiatives. This session will highlight the importance of CFO’s leadership on climate change, benefits for the organization and how it can be done effectively and successfully.

    • Why does climate change largely fall within a CFO’s purview?
    • New requirements by Security and Exchange Commissions for companies to institutionalize ecological accountability in doing business
    • Creating hybrid competencies between finance and sustainability to go beyond business
    • Mitigating and adapting to climate change through collaborations for massive organizational cost savings
    • Integrating climate change risks and investments within management control systems and corporate financial disclosures
    • Implementing green CAPEX

Chaye Cabal-Revilla, Senior Vice President and Group Controller | Group Chief Sustainability Officer, PLDT


KEYNOTE: Efficiently Operating Remote Finance Team during Crisis

The current CoVID-19 outbreak has triggered the world’s work-from-home experiment at scale.  In certain sectors, this unexpected experiment has been so well received that some employers are considering adopting this exercise as a more permanent measure. For those who advocate more flexible working options, the past few weeks mark a possible step toward widespread and long-awaited reform. However, is this the future of work for Finance?

  • What are the challenges in managing remote finance function without affecting business’s general operations?
  • What are the strategies to ensure productivity for remote operations management for finance?
  • What is working and not working for the Philippines’ labour market and local business practice?

Anthony Nool, Head of Controlling, Integrated Business Solutions, HENKEL ASIA PACIFIC SERVICE CENTER PHILIPPINES


PANEL DISCUSSION III: Managing and Attracting Your Next-Generation Finance Talents
Digital technologies advancements and today’s complex business environment have posed a huge challenge for the finance function. Finance functions increasingly find themselves embedded directly into lines of businesses, tasked to provide proactive guidance and strategic insights for decision making processes. To keep up with these demands, not only CFOs are required to develop their current finance teams but also recruit a new generation of finance talents. As digital transformation requires cultural and processes changes as well as faster technological adoption rates, how can CFOs effectively manage these changes to add value to the organization while keeping their best talents in the company?
  • What finance talent is essential in the new digital era?
  • How to find and attract top talents that are fully prepared for the evolving role of finance?
  • Dealing with the millennial finance professionals
  • Shaping the next-gen finance leaders
  • Measuring return on finance people investments
Joweehlyn Liao, Finance Director and Head of Business Transformation, WATSONS PERSONAL CARE STORES (PHILIPPINES)


Lucky Draw and Conference Chairman’s Closing Remarks

Allan Tan, Group Editor-in-Chief, CXOCIETY


End of Conference


Joweehlyn Liao

Joweehlyn Liao

Finance Director and Head of Business Transformation, WATSONS PERSONAL CARE STORES (PHILIPPINES)

Joselito Diga

Joselito Diga

Senior Vice President for Finance and Group CFO, UNITED LABORATORIES

Ruben Carlo O. Asuncion

Ruben Carlo O. Asuncion


Rizalito Oades

Rizalito Oades

EVP & Chief Strategy Officer, UNILOGIX

Lorie Paz M. Chavez

Lorie Paz M. Chavez


Allan Tan

Allan Tan

Group Editor-in-Chief, CXOCIETY

Chaye Cabal-Revilla

Chaye Cabal-Revilla

Senior Vice President and Group Controller, Group Chief Sustainability Officer, PLDT

Krystel Gayle Guzman

Krystel Gayle Guzman


Whilczel Canlas

Whilczel Canlas


Marco Duay

Marco Duay


J’mabelard Rivera Gustilo

J’mabelard Rivera Gustilo

Director of Global Internal Controls (GIC) - Corporate Finance Worldwide, JOLLIBEE

Shahzad Mahmood

Shahzad Mahmood

Head of Global Treasury, CFO, IBEX

Anthony Nool

Anthony Nool

Head of Controlling, Integrated Business Solutions, HENKEL ASIA PACIFIC SERVICE CENTER PHILIPPINES

Joseph John L. Ong

Joseph John L. Ong

CFO & Interim Chief Commercial Officer, DITO TELECOMMUNITY

Maria Corazon G. Dizon

Maria Corazon G. Dizon

CFO and Treasurer, AC ENERGY

Speaking Opportunities:


We will help you GENERATE quality business leads.
We will help you INCREASE your regional profile.
We will help you CREATE new business opportunities.

  • Get cost-effective marketing exposure and branding to your target audience, culminating in face-to-face meetings with your prospects.
  • Position and profile yourself as an industry leader.
  • Increase your brand recognition.
  • Create new partnerships and alliances.
  • Develop relationships through new networking opportunities.
  • Showcase new products and services to a targeted audience of decision makers.
  • Get direct and exclusive access to Key decision-makers

Sponsorship Opportunities:


Cloud Partners

Platinum Sponsor

Diamond Sponsors

Treasury Partner

Roundtable Sponsors

Partner Sponsors

Travel Partner

Networking Partners

Analyst Partner

Document Management Partner

Bag Sponsor

Lucky Draw Sponsors

Supporting Organizations

Supporting Media


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CXOCIETY (reads “society”) provides engagements with the C-level community in Asia through Digital Media, Custom Content, Events, and Research and Reports. The leadership team at CXOCIETY has over 50 years of experience in C-Level Engagements and truly understands the challenges faced by C-level executives in their day-to-day work.
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