Dr. Luk is currently appointed as the Head of Digital Transformation & Insights at HK Express. He is a seasoned entrepreneur, Academic Practitioner & Chief Strategist in Customer Experience Strategy, Mindfulness Living, Digital Technology, Digital Marketing & Neuromarketing with keen interests in SEA countries. He assumed key leadership roles at global companies such as HSBC, MetLife, and Bertelsmann Group. He has advised various organizations on their digital transformation journeys and delivered 35+ consulting and advisory projects in APAC region. Dr. Luk was recently honored with World CIO200 Legend Award 2023 and CIO100 ASEAN Award 2022 in recognition of his vision and leadership in driving the company’s digital transformation.