A service provider’s guide to data-driven telco

“The next generation of telcos will be defined by leaders who act now, risking short-term advantages to seize untapped growth with a holistic approach to transformation.” A blueprint for telecom’s critical reinvention, McKinsey.

The COVID-19 pandemic has sped up digital adoption by several years and reshaped consumer behaviour in the bargain. As consumers and customers conduct more of their activities online, analytics will grow in importance in helping organizations improve their performance across a wide swath of operations from marketing and sales, operations, supply chain, and revenue management.

The rise of big data and advanced analytics offers companies the opportunity to improve their customer management capability – one that is holistic, predictive, prioritized and value-focused. The challenge is revisiting digitization strategies so that these are aligned with the business hierarchy of priorities of brand, strategic differentiation, revenue growth, operational efficiency and regulatory compliance.

For telcos, the challenges are centred around five challenges and opportunities to derive meaningful value by:

1. Creating a platform that enables personalized, seamless customer experience delivered across multiple channels
2. Using automation, AI, and IoT to work smarter and more efficiently
3. Empowering teams to use smart analytics tools to anticipate customer needs, priorities, and preferences no matter where the data is stored

“In 2022, companies will tie up loose ends and put data and analytics in order. We expect to see organizations put more trusted data environments in place, make use of tools that utilize more augmented and automated capabilities, and continue to build their skills in data and analytics,” said Fern Halper, VP and senior research director, advanced analytics at TDWI Research.

How to transform complex data into valuable insights that drive decisions is at the core of FutureCIO and SAS’ webinar on A service provider’s guide to data-driven telco.

Join us this 16th March as we cover key issues including:

• How to gain a deeper understanding of total customer experience to predict and improve Customer Lifetime Value/drives Customer Loyalty
• How to use user behaviour to deliver a differentiated user journey.
• How to delight customers with the right personalised experience and personalised offers in real-time