Achieving an integrated experience capability for growth

According to The 2021 Digital Life Index study by Publicis Sapient, people embraced online mediums to close the gap created by social distancing. People used digital to consume content (75%), connect with people (74%), purchase goods (between 61%-68%), managed finances (57%), work (43%).

Interestingly, consumer experience with digital using Net Promoter Score reveal very disappointing data with only financial services receiving a positive (7), followed by retail (zero). All others scored negatively: technology (-2), telco & media (-4), travel & hospitality (-8), health (-9), -16 for transportation & mobility, public sector and energy & commodities, and real estate (-18).

What does this mean? Plenty of room to improve but more importantly an opportunity to grow by achieving differentiated competitiveness. Where to begin?

As highlighted in the IDC webinar: Building an Integrated Experience to Deliver on What Your Customer Wants, technology is the foundation for achieving digital transformation. However, it must be driven by the business and from the customer’s perspective.

The key challenges highlighted in the Publicis Sapient study are around how organizations can better utilise into the data they already have, acquire the data they don’t have, and how to balance the data needs of the different stakeholders in your organization with those of your customers.

On 8th March, FutureCIO in partnership with Boomi, invite you to an exclusive virtual roundtable to talk about the data element of your digital transformation journey.

Key issues to be covered at the roundtable include:

• Aligning data strategy with business goals
• Most important trends/opportunities impact data environments in 2022
• Factors to consider in aligning a data strategy with digital transformation
• How to overcome the challenges of using data to achieve digital transformation success