Achieving an integrated experience capability for growth

About this event

According to The 2021 Digital Life Index study by Publicis Sapient, people embraced online mediums to close the gap created by social distancing. People used digital to consume content (75%), connect with people (74%), purchase goods (between 61%-68%), managed finances (57%), work (43%).

Interestingly, consumer experience with digital using Net Promoter Score reveal very disappointing data with only financial services receiving a positive (7), followed by retail (zero). All others scored negatively: technology (-2), telco & media (-4), travel & hospitality (-8), health (-9), -16 for transportation & mobility, public sector and energy & commodities, and real estate (-18).

What does this mean? Plenty of room to improve but more importantly an opportunity to grow by achieving differentiated competitiveness. Where to begin?

As highlighted in the IDC webinar: Building an Integrated Experience to Deliver on What Your Customer Wants, technology is the foundation for achieving digital transformation. However, it must be driven by the business and from the customer’s perspective.

The key challenges highlighted in the Publicis Sapient study are around how organizations can better utilise into the data they already have, acquire the data they don’t have, and how to balance the data needs of the different stakeholders in your organization with those of your customers.

On 8th March, FutureCIO in partnership with Boomi, invite you to an exclusive virtual roundtable to talk about the data element of your digital transformation journey.

Key issues to be covered at the roundtable include:

  • Aligning data strategy with business goals
  • Most important trends/opportunities impact data environments in 2022
  • Factors to consider in aligning a data strategy with digital transformation
  • How to overcome the challenges of using data to achieve digital transformation success

Who Should Attend?

  • Chief Information Officers
  • Heads of IT (Directors and above)


In partnership with:



Time Topic
11:00am Introduction and scene-setting

  • Challenges facing telcos in 2022 (focus on data)
  • Barriers to becoming a data-driven telco

11:10am Fireside chat

11:20am Realising business value of becoming data-driven telco: the currency of growth, innovation and differentiation
  • Data is the golden key to unlock telco’s growth potential
  • Consumers willingness to pay for digital experiences
  • Data culture accelerates digital services growth engine

Nicole Cheah, Industry Practice Leader APAC, SAS
11:30am Panel discussion

  • Challenges facing telcos in 2022 (focus on data)
  • Barriers to becoming a data-driven telco
  • Steps to becoming data-driven Telco in 2022 and beyond
Allan Tan, Group Editor-in-Chief, CXOCIETY

Danielle West, Principal Business Solutions Manager SEA, SAS
Nicole Cheah, Industry Practice Leader APAC, SAS
11:50am Audience Q&A
12:00pm Close of event


Allan Tan

Allan Tan


Allan Tan