Speaker

Charnchai Kraithongsook

Horizon Sales Leader

IBM THAILAND

A highly experienced technology leader with a deep and progressive career at IBM Thailand, spanning over 28 years with consistently advanced through various roles, demonstrating expertise in infrastructure sales, business unit leadership, and technical presales. The career highlights include:

Extensive IBM Infrastructure Expertise: Currently serving as Country Manager and Ecosystem Technology Sales Leader, driving IBM infrastructure business across Thailand, Laos, and Myanmar. Held leadership roles in Server Sales and Storage Systems, consistently exceeding sales targets and expanding market reach. Deep technical knowledge of IBM Z (Mainframe), Power Systems, and Storage solutions.

Proven Sales and Business Leadership: Successfully led sales teams and drove business growth across diverse customer segments, including banking, government, industrial, and mid-market. Demonstrated a strong ability to develop and execute effective sales strategies.

Strong Technical Background: Extensive experience in presales for IBM Z (mainframe) systems, providing technical leadership for critical projects in major financial and government institutions. Hands-on experience in implementing various IBM and ISV products, including Siebel, Checkfree, and Genesys. Significant experience in Banking IT solutions, with expertise in implementing and supporting IBM solutions for banking accounts.

Project Implementation and Consulting: A substantial assignment history, showing experience implementing many complex projects. Experience with Proof of Concepts, implementations, and support of many critical banking systems.

Geographic Expansion: Expanded IBM storage market into Geo-Expansion including Myanmar, and Laos.

Client Focused: A long history of delivering value to clients and improving user satisfaction. In essence, this individual is a seasoned professional with a strong blend of technical expertise, sales acumen, and leadership capabilities, making them a valuable asset to IBM Thailand.