Sheng Lin serves as General Manager of Uber for Business in Taiwan, Hong Kong, and South Korea, where he leads the B2B growth engine for one of the most transformative platforms in the world. From scaling commercial strategies to forging enterprise partnerships, he leads with a single goal: Move Every Organization Forward With Uber.
Previously, he was Country Manager and Head of Business Development at ASUS, where he oversaw 10+ business units across Israel and the MEA region, delivering record-breaking performance and global top-line growth.