As the Group Financial Controller, he ensures the business is operating effectively and efficiently. He is overseeing Business Partner Advisory, Financial and Management Reporting. He provides strategic information and advice to the management team. He leads various company initiatives to find cost efficiency, negotiate contracts, and evaluate new product/packaging/services to create more value for the company.
He also leads the Transformation Office accountable for strengthening Astro’s value proposition and customer service, while driving the market expansion strategy.