As the Senior Finance Director at Ascenda Loyalty, Jasmine Chung manages Finance Operations and leads the NetSuite implementation with a focus on automating billing and internal systems. A Certified Public Accountant (CPA) and Disciplined Agile Senior Scrum Manager (DASSM), Jasmine has extensive experience leading Finance teams across multiple countries, establishing Finance functions, and executing regional digital transformation projects. With a proven track record at companies like Ascenda Loyalty, TabSquare and foodpanda, Jasmine excels in implementing enterprise-level systems such as SAP, Salesforce, and NetSuite, building processes from scratch, and delivering strategic initiatives that drive organizational growth.