Kenneth is an experienced management executive with more than 20 years of experience in marketing and distribution management, having worked for global insurance institutions, with focus on marketing/ business transformation and effectiveness in area of marketing and customer relationship management
With SAS, Kenneth has supported transformation activities of FSI clients to become more customer centric using hybrid of technology and business advisory work. Provided business advisory support to help customers develop their business strategies using data driven analytics in CRM, distribution management and operational efficiency. Participated in projects involving customer analytics, operational improvements, data management, campaign management and digital transformation.
Deep expertise in database marketing, customer analytics, customer experience design/management and business advisory and as an insurance SME, Kenneth has played a pivotal role in providing technology guidance to insurers on the end to end capabilities for IFRS 17 compliance.
Kenneth holds a post graduate degree (Master of Science) in Marketing & Consumer Insight from the Nanyang Technological University Business School of Singapore