Xingyu is a Digital Transformation Leader with rich experiences from Digital strategy development and IT portfolio planning & Management to System implementation and Product & Project management, partnering with commercial leadership team to leverage data anddigital technology to drive the business value and transform the way business is done cross different business domains: Product Supply, Retailer/Customer, Consumer, Employee, enabling Top Line & Bottom Line Growth and establishing robust Information Security in place. Strong organization building passion and record to lead IT organization and cross function and geographical teams to deliver excellent results. Very familiar with FMCG and Retailing of Greater China Mainland and Hong Kong Macau and Taiwan market, and with global view and working experience across APAC.