In 2025, the landscape for CFOs and finance leaders in Asia is increasingly complex, with growth remaining a top priority amidst evolving challenges. According to Alexander Bant, chief of research in the Gartner Finance Practice, “CFOs and CEOs are united in their focus on profitable growth, with nearly two-thirds identifying it as a key strategic priority.” Following this, technology and workforce management emerge as crucial areas of concern.
However, the role of modern CFOs extends beyond fostering organisational growth and optimising costs. They must adeptly navigate a landscape filled with uncertainties, balancing the pursuit of growth with effective risk management. As pivotal players in risk mitigation, CFOs are expected to formulate robust plans to tackle potential crises such as:
Also, a Gartner survey highlights that 62% of CFOs and 58% of CEOs believe Artificial Intelligence (AI) will significantly reshape their sectors in the coming years. As CFOs increasingly integrate AI into financial operations, they must also address the accompanying challenges and ethical implications of emerging technologies.
The 5th FutureCFO Malaysia Conference 2025, themed “Pathways Towards Differentiated Success,” will serve as a vital platform for finance leaders to explore strategies that ensure steady margins while effectively managing risks. Attendees can expect insights from seasoned industry experts on critical topics, including:
This conference will equip CFOs with the tools and knowledge needed to thrive in an ever-changing environment, ensuring they can balance the dual imperatives of growth and risk management.
WHO SHOULD ATTEND?
CFOs, MDs, VPs, Directors, Heads, GMs, and Senior Managers, involved in:
The FutureCFO Conference aims to give CFOs, who also act as their company’s strategic business partner and catalyst, insights on ensuring corporate growth and successfully mitigating risks and challenges amidst the current economic and political uncertainties in their countries. The conference will also address strategies and best practices on how CFOs can reimagine finance functions and their organizations to survive and thrive in today’s fast-paced and digitally driven landscape.
This by-invitation only one-day event will gather over 120 senior finance leaders from multiple industries and offers the best opportunity to hear from the industry’s leading professionals, contribute questions from the floor, engage in incisive panel discussions that discuss real-life business cases, updates and strategies to meet the most pertinent challenges facing the finance function in 2020.
We gather 20+ industry speakers and experts from leading organizations for keynote presentations and incisive discussions so you can tap on their invaluable insights and best practices important to your finance function management and transformation.
Be part of our interactive panel discussions that address the current hot topics, share ideas and experiences and get the answers to your pressing questions from prominent finance leaders on stage.
Meet new business partners, engage and forge new connections with fellow finance and treasury leaders in the region, solution providers and many more at our event through luncheons, coffee breaks, one-to-one meetings and informal introductions.
8 hours of learning and networking opportunities packed into 10 in depth sessions. Listen to corporate-driven best practices and case studies sharing that are targeted to your profession through the personalized country-specific conferences we crafted for you - FutureCFO Conferences.
09:00
Allan Tan, Group Editor-in-Chief, CXOCIETY
09:15
In 2025, CFOs face the challenge of balancing business growth and profitability with fostering innovation and ensuring compliance. As the finance function evolves, how can it add genuine value from the perspective of business stakeholders? This session emphasises the strategic focus and complexities that CFOs will face in 2025.
Moderator:
Allan Tan, Group Editor-in-Chief, CXOCIETY
09:50
As credit tightening and inflationary pressures create a challenging environment, CFOs face the dual challenge of managing expenses while ensuring cash flow, profitability, and growth. In this context, the digitisation of payment processes has emerged as a strategic imperative, offering new avenues for value creation and enhanced bottom-line performance. How can innovative payment automation serve as a catalyst for financial resilience and strategic growth in 2025?
10:15
As CFOs navigate an increasingly complex landscape, they face new mandates: innovating rapidly, accelerating automation, collaborating with governments and industries, establishing robust financial controls, ensuring regulatory compliance, and attracting top talent. To thrive in 2025, what essential skills, qualities, and insights must modern CFOs cultivate to effectively manage risks, respond swiftly to market demands, and seize emerging opportunities?
Moderator:
Allan Tan, Group Editor-in-Chief, CXOCIETY
Panelists:
Wong Jyh Juan, CFO, PERDANA PARKCITY
10:50
11:20
As Environmental, Social, and Governance (ESG) adoption accelerates across Asia Pacific, CFOs face significant challenges in aligning ESG-related reporting with financial metrics. The evolving landscape of ESG imperatives and mandatory disclosure requirements complicates this task. It is crucial for CFOs to explore strategies for modernising financial reporting to effectively integrate ESG considerations.
11:45
A McKinsey Global Survey of CFOs in March 2024 reveals that while 98% of CFOs have invested in digitisation and automation within their finance functions, only a quarter of their processes are fully digitised or automated. As we navigate the uncertainties of 2025, finance leaders need to understand the challenges and strategies essential for modernising the finance function in a rapidly evolving digital landscape. How should finance leaders drive their digital transformation efforts while balancing the inherent risks and opportunities of the evolving financial landscape in Asia?
Moderator:
Allan Tan, Group Editor-in-Chief, CXOCIETY
12:20
In 2025, data governance has emerged as a cornerstone of enterprise growth, particularly for CFOs navigating a landscape characterised by rapid technological advancements and increasing regulatory scrutiny. This panel discussion will explore how CFOs can fortify their D&A governance frameworks to achieve sustainable growth in a competitive, data-driven environment. By focusing on these critical areas, CFOs will be better equipped to leverage data as a strategic asset, balancing the pursuit of growth with the need for robust risk management in an ever-evolving landscape.
12:45
14:00
As Malaysia accelerates its digital transformation initiatives, e-invoicing becomes essential for CFOs aiming to modernise their finance operations while navigating complex regulations of an increasingly borderless marketplace, all while integrating new technologies. This transition requires addressing challenges such as compliance across diverse jurisdictions, upgrading legacy systems, and ensuring robust cybersecurity to protect financial data.
However, the benefits are significant: e-invoicing enhances efficiency and cost savings, provides real-time data analytics for informed decision-making, and strengthens supplier relationships through improved transparency. In this session, we will cover:
14:25
As the tax landscape becomes increasingly complex, CFOs—particularly those with global or regional responsibilities—must take a proactive role in managing tax compliance. With the implementation of the OECD/G20 BEPS 2.0 Pillar Two framework, many jurisdictions in the Asia-Pacific region are actively advancing their tax regulations.
As CFOs face the challenge of navigating these evolving regulations while ensuring their organisations remain compliant. How can finance leaders effectively manage these complexities and minimise risks?
Interviewer:
Allan Tan, Group Editor-in-Chief, CXOCIETY
14:50
As we approach 2025, the integration of Artificial Intelligence (AI) in finance is becoming a pivotal focus for CFOs across Asia. Gartner predicts that by 2026, 90% of finance functions will implement at least one AI-enabled technology solution. Notably, 44% of finance professionals are already leveraging AI for intelligent process automation, enhancing information processing and anomaly detection.
With AI’s potential to transform decision-making and operational efficiency, how can finance leaders harness this technology effectively?
15:20
15:50
According to Gartner, organisations currently face historic hurdles: a competitive talent landscape, an exhausted workforce, pressure to control costs, and the rise of AI. These new developments are likely to be faced by finance functions too and finance leaders will now need to rethink how and where work gets done. As CFOs are dealing with the complexities of hybrid work and at the same time embracing emerging and automation technologies in the finance functions, how can they effectively manage these transitions while attracting and retaining top finance talent in 2025?
Interviewer:
Allan Tan, Group Editor-in-Chief, CXOCIETY
16:25
As we navigate the uncertainties of 2025, one element remains vital for businesses of all sizes and sectors: cash flow. For CFOs, optimising cash management is crucial not only to enhance financial performance but also to mitigate risks in an unpredictable market. In this session, we will explore how CFOs can effectively balance the imperative of maintaining liquidity while pursuing sustainable growth amidst evolving market dynamics.
Moderator:
Allan Tan, Group Editor-in-Chief, CXOCIETY
16:50
17:00
Finance Director
CLASSIC FINE FOODS MALAYSIA
CFO
AFFIN HWANG INVESTMENT BANK BERHAD
Group Editor-in-Chief
CXOCIETY
Business Head
CYGNET.ONE
Group Financial Controller
EDOTCO
Principal Solution Consultant
ORACLE NETSUITE
Finance Director, Asia
S5 AGENCY WORLD
Board Member & Chairman of the Board Governance and Risk Committee
UEM SUNRISE BERHAD
Acting CEO & CFO
TUNE TALK
APAC Director (Controllership and Planning & Forecasting)
HALEON
Asia Regional CFO
FOSROC
VP Solutions Engineering, APJ
TUNGSTEN AUTOMATION
Consulting Director
COMARCH
Head of GBS Operational Excellence
AICPA & CIMA
Finance Director
WARNER MUSIC MALAYSIA
Strategic Industry Advisor, Asia Pacific and Japan
WORKDAY
CFO & Director
PACIFIC INTER-LINK SDN BHD
Vice President Finance & Business Ventures/ CFO
MULTIMEDIA UNIVERSITY (MMU)
Head of Group Financial Accounting
PETRONAS
VP Solution Engineering APJ
ALTERYX
Director Supply Chain Global Finance Operation
BAKER HUGHES
Finance Controller
JOLLIBEE MALAYSIA
Principal Consultant
ORACLE
CFO
AIRASIA BERHAD
Finance Director
MARY KAY
Finance Director
WEIR MINERALS
SVP, Head of Group Finance
MIDF
Enterprise Automation & AI Presales Manager, South East Asia
UIPATH
Asia CFO & Head of Japan
ARNOTT'S
AVP, Products
CYGNET.ONE
Speaking Opportunities:
We will help you GENERATE quality business leads.
We will help you INCREASE your regional profile.
We will help you CREATE new business opportunities.
Sponsorship Opportunities:
Anaplan (NYSE: PLAN) is a market-leading, cloud-native, enterprise SaaS company, transforming how enterprises across industries see, plan, and drive business performance. Powered by our proprietary Polaris Calculation Engine™ and Hyperblock® technology, our platform lets customers model “what-if” scenarios, contextualize current performance in real time, and forecast future outcomes for faster, more confident decisions.
In a world where market conditions inevitably change, enterprise leaders must connect strategy and plans to actions and results dynamically. Embracing constant change and volatility, Anaplan customers gain digital-led agility to rapidly pivot strategies, redeploy resources, and optimize plans for growth, efficiency, demand, and profitability. With Anaplan, you equip teams to overcome obstacles and seize opportunities ahead of competitors.
cbs is a global consulting practice that originated in Germany with over 3000 international projects over the last 25 years. We advise the world’s most notable companies: renowned, highly innovative customers and hidden champions of the global manufacturing, pharma, life science, chemical, and automotive industries.
We have expanded into Singapore, Malaysia, Japan, and China in the Asia Pacific while delivering global roll-out projects in other countries. cbs share the same goals, passion, and value in driving our customer’s digital transformation agenda. We take a business-driven, technology-enabled approach in delivering our digital transformation, focused on solving critical business problems. From an end-to-end perspective, we cover people, structure, process, and technology with our highly skilled and dedicated process and technology consultants developed and trained from our global programs.
Over the years, cbs have developed our methodology, frameworks, tools, and assets to accelerate delivery, de-risking projects, optimize total effort and cost, and ensure success for our customer’s investments. We are one of the few SAP partner’s globally that develops, owns, and operates our complex transformation tool to enable a seamless transition to S/4HANA with Near-zero downtime while retaining historical data, adopting new capabilities, and process improvements that maximize the value of investments.
We also have a close partnership with SAP and their product teams in Walldorf, jointly innovating and aligning our products to SAP’s latest technologies, making us the few partners with technical depth and excellence in solving complex problems.
cbs is part of the Materna Group – Headquartered in Heidelberg, with international offices including Singapore, Malaysia, Japan, China, Switzerland, Spain, Finland & the USA.
Visit our website today: www.cbs-consulting.com/apac
The Oracle Cloud offers a complete suite of integrated applications for Sales, Service, Marketing, Human Resources, Finance, Supply Chain and Manufacturing, plus Highly-Automated and Secure Generation 2 Infrastructure featuring the Oracle Autonomous Database. For more information about Oracle (NYSE:ORCL), visit us at www.oracle.com
Alteryx powers actionable insights with the AI Platform for Enterprise Analytics. With Alteryx, organizations can drive smarter, faster decisions with a secure platform deployable in on-prem, hybrid, and cloud environments.
More than 8,000 customers globally rely on Alteryx to automate analytics to improve revenue performance, manage costs, and mitigate risks across their organizations. To learn more, visit www.alteryx.com.
Comarch was founded in 1993 in Kraków, Poland. It’s one of the biggest IT company in Europe and carries out projects for the leading Polish and global brands in the most important sectors of the economy, including among other things telecommunications, finance, banking, and insurance, trade and services, infrastructure, public administration, industry, healthcare, and in the sector of small and medium-sized enterprises. Tens of thousands of well-known brands in over 100 countries on 6 continents have used Comarch services, among others: Allianz, Auchan, BNP Paribas Fortis, BP, Carrefour, Heathrow Airport, Heineken, ING and LG U+, Orange, Telefónica, T-Mobile, Vodafone.
Comarch ranks high in the league tables prepared by IT analysts, including Gartner, Truffle 100, TOP 200 “Computerworld”, IDC. the Polish Academy of Sciences, EU Industrial R&D Investment Scoreboard. Every year Comarch invests 15% of its revenues in innovative products. In 2022 the expenditures on R&D amounted to EUR 85 million. Presently, the Company employs over 7 000 experts in over 90 offices in more than 30 countries, from Australia and Japan to the Middle East, Europe, and both Americas.
Tungsten Automation, formerly Kofax, is the global leader in intelligent workflow automation solutions with a trusted legacy of 40 years, with a team of 2,200 employees in 32 countries, serving 25,000+ global customers.
Our commitment to innovation and customer success has earned us industry recognition, including being named a Leader in IA and IDP by Everest Group and Process Orchestration by Forrester. We are trusted to help businesses gain unprecedented efficiencies and reduce costs through workflow automations that will propel their businesses into the future.
Cygnet Infotech is dedicated to excellence and is re-evolving as CYGNET.ONE to help consolidate its specialized offerings in Compliance transformations, Digital & Quality Engineering, Enterprise Modernization, Data, AI & Analytics Hyper Automation, Test automation, Digital signature, and a myriad of other offerings across Americas, the UK & Europe, Africa, the Middle East, and the Asia Pacific.
Through Cygnet Cosmos, our digital transformation framework, CYGNET.ONE empowers organization to achieve business process digital transformation through co-ideation, co-creation, co-innovation, and co-evolution. With a global presence spanning across diverse markets and industries, Cygnet One serves as a one-stop destination for intelligent solutions, delivering value from ideation to execution, ultimately driving success for clients and partners worldwide.
Teibto is a cloud ERP service provider that has been offering world-class solutions to businesses in Thailand since 2004. As the first Thai solution provider to sell Oracle NetSuite, they have made a name for themselves as a leading NetSuite Partner in Thailand and Vietnam. Their dedication to customer satisfaction has been recognized with several awards, including the Top Value Partner Award (ASEAN) FY20 by Oracle NetSuite in 2020, and the Five Star Award from Oracle NetSuite for three consecutive years (2019-2021)
Teibto’s outstanding services are a testament to their mission of fostering growth for their clients through their solutions. What sets Teibto apart is their distinction as Thailand’s only Thai tax-certified NetSuite partner. This certification was received in 2010 and underscores the company’s commitment to providing top-quality services to their clients. With over 15 years of successful sales and implementation experience, Teibto remains a top choice for cloud ERP solutions in the region.
Workday is a leading provider of enterprise cloud applications for finance and human resources, helping customers adapt and thrive in a changing world. Workday applications for financial management, human resources, planning, spend management, and analytics have been adopted by thousands of organizations around the world and across industries – from medium-sized businesses to more than 50% of the Fortune 500. For more information about Workday, visit workday.com/en-sg.
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit www.sap.com
Thomson Reuters is a leading provider of business information services. Our products include highly specialised information-enabled software and tools for legal, tax, accounting, shared services and compliance professionals combined with the world’s most global news service – Reuters. For more information on Thomson Reuters, visit tr.com and for the latest world news, reuters.com.
Wolters Kluwer is a global leader in professional information, software solutions, and services for the healthcare; tax and accounting; governance, risk and compliance; and legal and regulatory sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with technology and services.
Part of the Wolters Kluwer’s CP & ESG division, our award-winning CCH® Tagetik corporate performance management solutions are built to digitally transform the office of the CFO. Through leading-edge technology and meaningful customer relationships, our comprehensive solutions for the financial close, enterprise planning, regulatory compliance, reporting, predictive analytics and supply chain planning empower process efficiency and fast, data-driven decision making. In a word, we empower finance to go beyond traditional CPM.
The American Institute of CPAs® (AICPA) and its predecessors have served
the public interest for 137 years. The Chartered Institute of Management
Accountants® (CIMA) was founded in 1919 and has helped shaped the
profession for over a century. In 2017, we came together as AICPA & CIMA to
forge a powerful international alliance that promotes accounting and finance
in every corner of the world.
Today, we serve 597,000 members, candidates and registrants in 188 countries and territories. By providing exclusive guidance and specialized resources — including prestigious designations, certifications and credentials — we empower you to create an even brighter tomorrow, both for yourself and for the profession.
ClearTax in Malaysia is fully compliant with LHDN and Peppol e-invoicing standards and is also a recognized service provider accredited by MDEC Malaysia. Commanding over 15% of the e-invoicing market share in Asia, our platform offers seamless integration with any ERP or POS system. Some of clientele in Malaysia include prominent names such as AirAsia, CP, Sunlife, Isuzu, Amore Pacific, Malaysia Airports, and the Samling Group, among others.
IT Group, Inc. (ITG) provides technology solutions that guide businesses in their digital transformation journey. For 19 years, ITG has been serving small to large enterprises across various industries throughout the ASEAN region. We support dynamic and complex environments by providing a holistic technology ecosystem that enables our customers to do more and drive real-time business outcomes without compromising security and governance.
Grab For Business brings the best of Grab’s services and technology to companies and businesses of all sizes across Southeast Asia. Thousands of companies across the region already easily customise, budget, manage and track spends across corporate rides, employee food programs and more using Grab’s platform. These solutions improve employee engagement and enable their workforce to save countless hours on tedious manual processes so that they can focus on what’s most important – driving businesses forward. Grab For Business also offers digital gifting solutions for loyalty and reward programmes.
Rimini Street, Inc. (Nasdaq: RMNI) is a global provider of enterprise software products and services, the leading third-party support provider for Oracle and SAP software products and a Salesforce partner. The Company offers premium, ultra-responsive and integrated application management and support services that enable enterprise software licensees to save significant costs, free up resources for innovation and achieve better business outcomes.
To date, nearly 4,700 Fortune 500, Fortune Global 100, midmarket, public sector and other organizations from a broad range of industries have relied on Rimini Street as their trusted application enterprise software products and services provider. To learn more, please visit http://www.riministreet.com, follow @riministreet on Twitter and find Rimini Street on Facebook and LinkedIn. (IR-RMNI)
CR Distribution Sdn Bhd, a wholly owned subsidiary of SL Innovation Capital Berhad, specializes in software distribution, particularly in the fields of AI, RPA, BPA, and Automation. We have successfully catered to diverse industries, providing them with the top-notch and best-in-class products. Our expertise lies in connecting businesses with cutting-edge technologies, enabling them to streamline their processes, increase efficiency, and stay ahead of the competition. We deliver the latest software solutions tailored to meet our client’s specific industry needs. We are exclusive value-added distributor of cyclone Robotics in Malaysia.
The company’s slogan is “Enabling Hyperautomation and Beyond”. Hyperautomation is the concept of automating everything in an organization that can be automated to streamline processes using AI, RPA and other technologies. As the dependency on technology and automation tools increases, so is the need to cope up with the ever-evolving tech landscape and stay abreast with the latest in the space.
PayMate, a leading digital B2B payments company, provides a full stack supply chain payments automation platform. We help large enterprises, middle market companies, and small businesses optimise working capital and make timely supplier payments through the utilisation of corporate credit cards. Our solutions stack covers Accounts Payable, Accounts Receivable, Invoice Discounting, Supplier Funded, Embedded Finance, and End-to-End Commercial Card Program Management.
In FY23, we processed USD 11 billion in transactions and reached over 390,000 customers and users. With a strong presence in India, CEMEA, and APAC, PayMate is the trusted choice for optimising business payment processes. Visit https://paymate.my/company.html or follow us on LinkedIn for more information.
Jedox simplifies planning, analysis, and reporting with one unified and cloud-based software suite. Jedox empowers decision makers and business users across all departments and helps them work smarter, streamline business collaboration, and make insight-based decisions with confidence. Already 2,500 organizations in 140 countries are using Jedox for real-time planning on the web, the cloud, and on any device. Jedox is a leading Business Intelligence and Enterprise Performance Management solutions provider, available worldwide with offices in four continents and over 250 certified business partners.
Kyriba empowers CFOs, Treasurers, and their IT counterparts to transform treasury, payments, working capital, and connectivity solutions to activate liquidity as a dynamic, real-time vehicle for growth and value creation. Kyriba is a secure, scalable SaaS platform that leverages artificial intelligence, automates payments workflows, and enables thousands of multinational corporations and banks to maximize growth, protect against loss from fraud and financial risk, and reduce operational costs. With 2,000 clients worldwide, including 25% of Fortune 500 and Eurostoxx 50 companies, Kyriba manages more than 1.3 billion bank transactions per year, and 250 million payments for a total value of $15 Trillion annually. Kyriba is headquartered in San Diego, with global offices in the Americas, Europe, Asia Pacific, and other major locations. For more information, visit www.kyriba.com.
Laiye is a leading robotic process automation (RPA) and artificial intelligence (AI) provider with a global presence across Europe, the Middle East and Africa (EMEA), Latin America, and Asia Pacific. Laiye’s integrated suite of AI-powered RPA, intelligent document processing (IDP) platform, and Chatbot solutions help organizations in the insurance, communications, electric power, finance, retail, and healthcare industries operate at new levels of productivity and efficiency to drive new levels of success.
Esker is a global cloud platform built to unlock strategic value for finance and customer service professionals, and strengthen collaboration between companies by automating the cash conversion cycle. Esker’s solutions incorporate technologies like Artificial Intelligence (AI) to drive increased productivity, enhanced visibility, reduced fraud risk, and improved collaboration with customers, suppliers and internally. Esker operates in North America, Latin America, Europe and Asia Pacific with global headquarters in Lyon, France, and U.S. headquarters in Madison, Wisconsin. For more information on Esker and its solutions, visit www.esker.com. Follow Esker on LinkedIn and join the conversation on the Esker blog at blog.esker.com.