
2025 FutureCFO Malaysia Conference
- 18 June 2025
- 9:00am - 5:30pm (MYT)
- W Kuala Lumpur
EVENT OVERVIEW
In 2025, the landscape for CFOs and finance leaders in Asia is increasingly complex, with growth remaining a top priority amidst evolving challenges. According to Alexander Bant, chief of research in the Gartner Finance Practice, “CFOs and CEOs are united in their focus on profitable growth, with nearly two-thirds identifying it as a key strategic priority.” Following this, technology and workforce management emerge as crucial areas of concern.
However, the role of modern CFOs extends beyond fostering organisational growth and optimising costs. They must adeptly navigate a landscape filled with uncertainties, balancing the pursuit of growth with effective risk management. As pivotal players in risk mitigation, CFOs are expected to formulate robust plans to tackle potential crises such as:
- Constrained access to capital and investment challenges
- Cybersecurity threats and data breaches
- Economic headwinds and inflationary pressures
- Evolving regulatory landscapes
- Market volatility and shifting consumer behaviours
- Talent shortages in a competitive labour market
Also, a Gartner survey highlights that 62% of CFOs and 58% of CEOs believe Artificial Intelligence (AI) will significantly reshape their sectors in the coming years. As CFOs increasingly integrate AI into financial operations, they must also address the accompanying challenges and ethical implications of emerging technologies.
The 5th FutureCFO Malaysia Conference 2025, themed “Pathways Towards Differentiated Success,” will serve as a vital platform for finance leaders to explore strategies that ensure steady margins while effectively managing risks. Attendees can expect insights from seasoned industry experts on critical topics, including:
- Aligning organisational priorities amid competing demands
- Enhancing the role of finance leaders as strategic partners
- Harnessing emerging technologies to shape the future of finance
- Implementing forward-looking risk management strategies
- Leveraging digital finance transformation and process automation
- Navigating the next phase of Environmental, Social, and Governance (ESG) initiatives
This conference will equip CFOs with the tools and knowledge needed to thrive in an ever-changing environment, ensuring they can balance the dual imperatives of growth and risk management.
WHO SHOULD ATTEND?
CFOs, MDs, VPs, Directors, Heads, GMs, and Senior Managers, involved in:
- Financial Planning & Analysis (FP&A)
- Strategic Planning & Forecasting
- Costing & Budgeting
- Treasury Operations
- Project Financing
- Accounting and Reporting
- Merger & Acquisition (M&A)
- Investment / Portfolio Management
- Auditing & Internal Control
- Tax Governance
- Governance, Risk & Compliance (GRC)
- Statutory & Regulatory Reporting
- Fiscal Policy Planning
- Financial Technology Solutions
FUTURECFO CONFERENCE SERIES
WHY YOU SHOULD ATTEND
The FutureCFO Conference aims to give CFOs, who also act as their company’s strategic business partner and catalyst, insights on ensuring corporate growth and successfully mitigating risks and challenges amidst the current economic and political uncertainties in their countries. The conference will also address strategies and best practices on how CFOs can reimagine finance functions and their organizations to survive and thrive in today’s fast-paced and digitally driven landscape.
This by-invitation only one-day event will gather over 120 senior finance leaders from multiple industries and offers the best opportunity to hear from the industry’s leading professionals, contribute questions from the floor, engage in incisive panel discussions that discuss real-life business cases, updates and strategies to meet the most pertinent challenges facing the finance function in 2020.
High-Level Industry Speakers
We gather 20+ industry speakers and experts from leading organizations for keynote presentations and incisive discussions so you can tap on their invaluable insights and best practices important to your finance function management and transformation.
Interactive Discussions
Be part of our interactive panel discussions that address the current hot topics, share ideas and experiences and get the answers to your pressing questions from prominent finance leaders on stage.
Networking Opportunities
Meet new business partners, engage and forge new connections with fellow finance and treasury leaders in the region, solution providers and many more at our event through luncheons, coffee breaks, one-to-one meetings and informal introductions.
Targeted In-Depth Sessions
8 hours of learning and networking opportunities packed into 10 in depth sessions. Listen to corporate-driven best practices and case studies sharing that are targeted to your profession through the personalized country-specific conferences we crafted for you - FutureCFO Conferences.
2025 AGENDA
09:00
Chairman’s Welcome Remarks
Allan Tan, Group Editor-in-Chief, CXOCIETY
09:15
Panel Discussion: Balancing CFO’s Strategic Priorities while Delivering Immediate Results
In 2025, CFOs face the challenge of balancing business growth and profitability with fostering innovation and ensuring compliance. As the finance function evolves, how can it add genuine value from the perspective of business stakeholders? This session emphasises the strategic focus and complexities that CFOs will face in 2025.
- Navigating growth pressures and challenges facing CFOs in 2025
- Ensuring long-term profitability amidst market changes
- Cost control as growth strategy
- Balancing risk and growth
- Making smart investment decisions
Moderator:
Allan Tan, Group Editor-in-Chief, CXOCIETY
Panelists:
Khairul Rifaie, Group CFO, CIMB
Kenny Saw, Director Finance & Planning, PHILIP MORRIS MALAYSIA
Sazlyna Sapiee, CFO, VELESTO ENERGY BERHAD
09:50
Keynote: Embedding Innovative Payment Automation into Business to Drive Growth
As credit tightening and inflationary pressures create a challenging environment, CFOs face the dual challenge of managing expenses while ensuring cash flow, profitability, and growth. In this context, the digitisation of payment processes has emerged as a strategic imperative, offering new avenues for value creation and enhanced bottom-line performance. How can innovative payment automation serve as a catalyst for financial resilience and strategic growth in 2025?
- Navigating the evolving payment landscape
- Harnessing payment automation for growth
- Enhancing accounts receivable efficiency
- Developing a flexible, scalable payment model
10:15
Panel Discussion: Redefining Strategic Finance Leadership in 2025
As CFOs navigate an increasingly complex landscape, they face new mandates: innovating rapidly, accelerating automation, collaborating with governments and industries, establishing robust financial controls, ensuring regulatory compliance, and attracting top talent. To thrive in 2025, what essential skills, qualities, and insights must modern CFOs cultivate to effectively manage risks, respond swiftly to market demands, and seize emerging opportunities?
- CFO as a strategic business partner
- The expanding skill sets for finance leaders
- Impactful leadership in finance function
- Bridging finance and business
- Becoming a tech-savvy finance leader
Moderator:
Allan Tan, Group Editor-in-Chief, CXOCIETY
Panelists:
Lionel Lim, CFO, MAMEE-DOUBLE DECKER
Zaleha Abdul Hamid, CFO, PENGURUSAN ASET AIR BHD
Wong Jyh Juan, CFO, PERDANA PARKCITY
10:50
Morning Coffee Break & Networking
11:20
Keynote: Modernising Financial Reporting for the Next Wave of ESG Developments
As Environmental, Social, and Governance (ESG) adoption accelerates across Asia Pacific, CFOs face significant challenges in aligning ESG-related reporting with financial metrics. The evolving landscape of ESG imperatives and mandatory disclosure requirements complicates this task. It is crucial for CFOs to explore strategies for modernising financial reporting to effectively integrate ESG considerations.
- Navigating the next phase of sustainability reporting and its implications for financial practices.
- Understanding new standards and frameworks for compliance in ESG reporting.
- Ensuring alignment with the latest regulatory requirements to enhance credibility.
- Increasing transparency in sustainability-related disclosures to build stakeholder trust.
- Leveraging AI technologies to optimise ESG metrics and streamline data management.
Senior representative, LUCANET
11:45
Panel Discussion: Finance Digital Transformation Check-Up
A McKinsey Global Survey of CFOs in March 2024 reveals that while 98% of CFOs have invested in digitisation and automation within their finance functions, only a quarter of their processes are fully digitised or automated. As we navigate the uncertainties of 2025, finance leaders need to understand the challenges and strategies essential for modernising the finance function in a rapidly evolving digital landscape. How should finance leaders drive their digital transformation efforts while balancing the inherent risks and opportunities of the evolving financial landscape in Asia?
- Identifying roadblocks in finance transformation
- Modernising legacy processes
- Maximising efficiency in finance function
- Aligning people and technology for effective transformation
- Measuring ROI of finance transformation initiatives
Moderator:
Paul Puspanathan, Director Supply Chain Global Finance Operations, BAKER HUGHES
Panelists:
Joanne Tsung, Director Finance Controlling APAC MEA & Director GSCC Kuala Lumpur, ELECTROLUX
Cheng Han Chee, Finance Director, GEODIS
Sophia Awang, Head of Finance Operations, MALAYSIA AIRLINES
12:20
Keynote: e-Invoicing as Catalyst for Finance Transformation in Malaysia
As Malaysia accelerates its digital transformation initiatives, e-invoicing becomes essential for CFOs aiming to modernise their finance operations while navigating complex regulations of an increasingly borderless marketplace, all while integrating new technologies. This transition requires addressing challenges such as compliance across diverse jurisdictions, upgrading legacy systems, and ensuring robust cybersecurity to protect financial data.
However, the benefits are significant: e-invoicing enhances efficiency and cost savings, provides real-time data analytics for informed decision-making, and strengthens supplier relationships through improved transparency. In this session, we will cover:
- Navigating the latest e-invoicing mandates in Malaysia
- Upgrading legacy systems and processes while minimizing operational disruption
- Implementing robust cybersecurity measures to protect sensitive information
- Overcoming the challenges and lessons learned in integrating e-invoicing system with the existing ERP/financial platforms
- The future of AI-driven e-Invoicing
Senior representative, CLEARTAX
12:45
Networking Lunch
14:00
Keynote: Building Effective Data & Analytics (D&A) Governance Model to Achieve Sustainable Growth
In 2025, data governance has emerged as a cornerstone of enterprise growth, particularly for CFOs navigating a landscape characterised by rapid technological advancements and increasing regulatory scrutiny. This panel discussion will explore how CFOs can fortify their D&A governance frameworks to achieve sustainable growth in a competitive, data-driven environment. By focusing on these critical areas, CFOs will be better equipped to leverage data as a strategic asset, balancing the pursuit of growth with the need for robust risk management in an ever-evolving landscape.
- Data governance as a strategic necessity
- Aligning Data, AI, Governance, and business goals
- Implications of data democratisation on finance leaders
- The fundamentals of effective D&A Governance for CFOs
14:25
Panel Discussion: Revolutionising Finance with Artificial Intelligence
In 2025, the integration of Artificial Intelligence (AI) in finance is becoming a pivotal focus for CFOs across Asia. Gartner predicts that by 2026, 90% of finance functions will implement at least one AI-enabled technology solution. Notably, 44% of finance professionals are already leveraging AI for intelligent process automation, enhancing information processing and anomaly detection.
With AI’s potential to transform decision-making and operational efficiency, how can finance leaders harness this technology effectively?
- The impact of AI on finance in 2025
- Initiating AI innovations in finance
- Collaborating with IT Leaders for AI deployment
- Evaluating AI tools for finance
- Solving complex financial challenges with AI
Moderator:
Allan Tan, Group Editor-in-Chief, CXOCIETY
Panelists:
Thirumahal Anandhanadarajah, CFO, ASIA DIGITAL ENGINEERING (ADE)
Lim Boon Boon, CFO, KIP REIT
15:00
Fireside Chat: CFO’s Investment Strategies that Drive Growth
- How we invest: local, regional, or global?
- Investment strategy that fits emerging markets
- Key risk mitigation management for strategic investments
- The need of investment compliance – latest trends and best practices
Interviewer:
Allan Tan, Group Editor-in-Chief, CXOCIETY
Interviewees:
Chelsea Cheng, Group Finance Director, SUNWAY HEALTHCARE GROUP
Shivam Kumar, CFO, ZALORA GROUP
15:25
Afternoon Coffee Break & Networking
15:55
Keynote: Shifting from Reactive to Transformative CFOs: Practical Lessons and Best Practices that Work in Malaysia
CFOs in Malaysia tend to put their focus their finance and investment strategies based on the local economy as opposed to the global economic and geopolitical trends which often, put Malaysian companies behind the global momentum. With limited capital, local market, and constricted priorities, to avoid being at the tail end and downstream of the global changes instead of pioneering changes, CFOs in Malaysia will need to move from being a reactive CFO to a transformative CFO.
- Reactive CFO vs. Transformative CFO
- Incorporating global economic and geopolitical trends into CFO’s decision-making processes
- Keeping abreast of the current changes, emerging trends, and competitive landscape to optimise capital management and drive growth
- Use cases in planning for global shifts and disruption to remain resilient
Kenlix Lee, CFO, LABUAN REINSURANCE LTD
16:20
Panel Discussion: Recalibrating the Way We Work in 2025
According to Gartner, organisations currently face historic hurdles: a competitive talent landscape, an exhausted workforce, pressure to control costs, and the rise of AI. These new developments are likely to be faced by finance functions too and finance leaders will now need to rethink how and where work gets done. As CFOs are dealing with the complexities of hybrid work and at the same time embracing emerging and automation technologies in the finance functions, how can they effectively manage these transitions while attracting and retaining top finance talent in 2025?
- Future of work trends that will impact finance in 2025
- Redesigning workplace processes, policies and environments for better engagement, increased productivity and business outcomes
- Innovative retention strategies in a competitive job market
- Finance talent investment to tackle future challenges
Moderator:
Allan Tan, Group Editor-in-Chief, CXOCIETY
Panelists:
Christina Ong, Country Head of Finance, HAVI LOGISTICS (M) SDN BHD
Izzad Shamsuddin, CFO, KPJ HEALTHCARE BHD
Kiranjeet Kaur, Senior FP&A Director, KULICKE & SOFFA
16:55
Fireside Chat: Shaping Modern Finance Strategy with Data Intelligence
- Translating data intelligence in the world of finance function
- Finance business partnering through intelligent insights
- Meeting the challenges in executing and delivering data intelligence in finance function
- Best practice in designing, executing and achieving performance of a data intelligence
Moderator:
Allan Tan, Group Editor-in-Chief, CXOCIETY
17:20
Chairman’s Closing Remarks
17:30
End of Conference
WHY SPONSOR
We will help you GENERATE quality business leads.
We will help you INCREASE your regional profile.
We will help you CREATE new business opportunities.
- Get cost-effective marketing exposure and branding to your target audience, culminating in face-to-face meetings with your prospects.
- Position and profile yourself as an industry leader.
- Increase your brand recognition.
- Create new partnerships and alliances.
- Develop relationships through new virtual networking opportunities.
- Showcase new products and services to a targeted audience of decision makers.
- Get direct and exclusive access to Key decision-makers
Sponsorship Opportunities:
- Nigel Standley
- +65 9176 6363
- [email protected]
- Perry Zhao
- +65 9298 6097
- [email protected]
2024 SPONSORS & PARTNERS
VENUE
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