FutureCFO Breakfast Club
The 2022 Malaysia CFO Challenge: Making Growth Efficient

A 2021 Gartner survey of CEOs have placed growth as the new objective for the business. CEOs want CFOs to help their organizations drive efficient growth by focusing on profitability as well as cash flow and preservation.

CFOs recognize their organizations will continue to operate under a new post-pandemic normal and see this as an opportunity: 64% of CFOs indicate they will use the COVID-19 and economic crisis as an opportunity to focus on redesigning the business. While this desire to transform is not new, its focus is, as finance teams are using new technologies to transform how finance creates value.

On Wednesday, 13 October 2021, FutureCFO is organizing a virtual breakfast club to answer some of the toughest and most relevant issues facing the CFO and finance leaders in Malaysia.

Themed “The 2022 CFO Challenge: Making Growth Efficient”, this interactive breakfast will tackle key issues such as:

  • Removing growth anchors while preserving growth ladders
  • Redefining your business to build scale, not scope, in the cost structure
  • Transforming cost optimization and working capital management routines into
    sustainable competitive advantages

Served over breakfast, FutureCFO’s Breakfast Club will arm participants with a clear digitalization language and vision to ensure your teams and stakeholders are aligned to common goals. This is a must-attend event for CFOs and finance leaders who are leading their organization’s digital transformation strategies in Malaysia.

Event Rundown
Time Agenda
10:00 Moderator's Welcome Remarks

Allan Tan, Group Editor-in-Chief, CXOCIETY
10:10 Fireside Chat: The Finance Landscape 2021-2022

Despite the growth prospects, many businesses in Malaysia are threading on eggshells as they about their digitalization ambitions. In this fireside chat, we look at how finance leaders in Malaysia is leading their organisations chart their digital future, and highlight some of the challenges, opportunities and learnings in their journey towards sustainable innovation.
  • The new role of CFO emerging post-COVID pandemic
  • Stepping up to CFO’s new role and expectations
  • Ensuring there is no leadership vacuum in areas that previously were the centre of the CFO’s day-to-day responsibilities
  • Assessing and addressing the biggest challenge for post-Covid CFO and his/her team
  • Identifying technologies that help drive to optimize costs

Allan Tan, Group Editor-in-Chief, CXOCIETY

Dr. Nicholas McLaren, Head Country Management, Vice President Country Finance, DKSH
Rafidah Jumal, Vice President, Controller, SHELL
10:30 Keynote 1: Removing Growth Anchors and Preserving Growth Ladders

Gina McNamara, Regional CFO, Asia Pacific & Japan, SAP
10:45 Executive Panel 1: Cost Optimization Tactics and Strategies for 2021-2022

COVID-19 may have limited people’s ability to travel but as organizations plan their return to growth, it is critical that they choose frameworks and tools that are easy to use, powerful, and most of all, adaptable. This session looks at workable best practices in better managing costs.
  • Balancing marching orders to contain costs versus the desire to grow the business
  • Setting the priorities to new spending when there is an overarching mandate to contain costs
  • Strategies or tactics that CFOs and finance leaders in Malaysia should avoid as they plan/execute their cost optimization strategies
  • Identifying technologies that help drive to optimize costs

Allan Tan, Group Editor-in-Chief, CXOCIETY

Ignacio Ballester, Finance Director, BAT MALAYSIA
David Chua, Close and Control Director, Asia Pacific, Consumer Healthcare, GSK FINANCE HUB
11:05 Keynote 2: Driving Value and Redefining Business Processes through Network Collaboration

Mark Wilfred, Head of Solutions Consulting, Southeast Asia, SAP CONCUR
11:20 Executive Panel 2: How to Keep Your Capital Working to Recover from the Crisis

Companies that have shown better working capital performance typically have more advanced operational management and better focus on key working capital areas such as order to cash, procure to pay and forecast to fulfil (inventory). This session will discuss some best practices in procurement tactics in 2021-2022.
  • COVID-19’s impacts on organizations’ working capital management
  • How to build effective working capital strategies in times of crisis?
  • Technologies and strategies to achieve better working capital performance

Allan Tan, Group Editor-in-Chief, CXOCIETY

Chong Soon Lock, Finance Director, ADIDAS
Travis Mitro, Director of Payments & Financing, Asia Pacific & Japan, SAP Intelligent Spend & Business Network
Nik Aisyah Amirah Mansor, Head, Group Treasury and Investor Relations, SAPURA ENERGY
11:40 ASK ME ANYTHING: CFO’s Guide to Better Digital Transformation Investment

While 18% of CFOs mentioned technology-related priorities among their top five strategic business priorities for 2020, 32% mentioned it as a priority for 2021 — a 79% increase. In this casual Ask Me Anything session, our special guest finance leader candidly answers questions across a broad range of finance issues starting with digital transformation.
  • Lessons learned in the last three years of digital transformation of finance
  • Metrics for finance digital transformation
  • CFO’s priorities for the CFO in digital transformation of finance
Allan Tan, Group Editor-in-Chief, CXOCIETY

Amit Verma, Regional Sr. Director & Lead, Office and CFO Solutions, Asia Pacific & Japan, SAP
Travis Mitro, Director of Payments & Financing, Asia Pacific & Japan, SAP Intelligent Spend & Business Network
Mark Wilfred, Head of Solutions Consulting, Southeast Asia, SAP CONCUR

Allan Tan, Group Editor-in-Chief, CXOCIETY

* Agenda is subject to changes

To register for this live virtual event, please fill in the form below:

13 October 2021, Wednesday
10:00AM – 12:00PM (GMT +8)
Who Should Attend:

Diamond Sponsor