As a Senior Research Director at Forrester, Fred Giron heads the Technology and Digital research teams in the Asia Pacific region. These teams aim to assist tech executives, tech architecture and delivery leaders, security and risk heads, and digital and business strategy leaders in formulating effective business and tech strategies for customer acquisition, service, and retention. The teams deliver advanced, pertinent research addressing the most immediate challenges of today’s chief data officers (CDOs), CIOs, and CTOs, such as growth, leadership, change management, future operational and organizational structures, and the evolution of technologies and business models. Fred’s personal research focuses on trends in the Asia Pacific market, the future of the services industry, and technology strategies aligned with value.