With more than 30 years of various industry experience within multinational (MNC) and government-linked companies (GLC) including Citibank, Malaysia Airlines, DDB Needham Worldwide, Singapore Post and Medini Iskandar Malaysia, Zulaifah is an agile and transformational Finance Leader and an advocate of change. Currently the Country Finance Lead of Malaysia and Indonesia, and the Head of the Regional Centre of Excellence (COE) at Luxasia Group, the leading omnichannel partner of luxury and lifestyle brands, she is a pivotal member in achieving operational excellence in their five-year transformation journey.

Zulaifah specialises in business turnaround and transformation, managing integration post-acquisition, strategic procurement, implementation and managing large-scale shared services operations.

An Accountancy graduate from the National University of Singapore, Zulaifah is a Fellow Chartered Accountant (CA) of the Institute of Chartered Accountants (ISCA), a certified coach, trainer and speaker of the John Maxwell Company and an associate member of the Institute of Corporate Directors Malaysia (ICDM).