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EVENT OVERVIEW

In 2025, the landscape for CFOs and finance leaders in Asia is increasingly complex, with growth remaining a top priority amidst evolving challenges. According to Alexander Bant, chief of research in the Gartner Finance Practice, “CFOs and CEOs are united in their focus on profitable growth, with nearly two-thirds identifying it as a key strategic priority.” Following this, technology and workforce management emerge as crucial areas of concern.

However, the role of modern CFOs extends beyond fostering organisational growth and optimising costs. They must adeptly navigate a landscape filled with uncertainties, balancing the pursuit of growth with effective risk management. As pivotal players in risk mitigation, CFOs are expected to formulate robust plans to tackle potential crises such as:

  • Constrained access to capital and investment challenges
  • Cybersecurity threats and data breaches
  • Economic headwinds and inflationary pressures
  • Evolving regulatory landscapes
  • Market volatility and shifting consumer behaviours
  • Talent shortages in a competitive labour market


Also, a Gartner survey highlights that 62% of CFOs and 58% of CEOs believe Artificial Intelligence (AI) will significantly reshape their sectors in the coming years. As CFOs increasingly integrate AI into financial operations, they must also address the accompanying challenges and ethical implications of emerging technologies.

The 5th FutureCFO Philippines Conference 2025, themed “Pathways towards Differentiated Success,” will serve as a vital platform for finance leaders to explore strategies that ensure steady margins while effectively managing risks. Attendees can expect insights from seasoned industry experts on critical topics, including:

  • Aligning organisational priorities amid competing demands
  • Enhancing the role of finance leaders as strategic partners
  • Harnessing emerging technologies to shape the future of finance
  • Implementing forward-looking risk management strategies
  • Leveraging digital finance transformation and process automation
  • Navigating the next phase of Environmental, Social, and Governance (ESG) initiatives


This conference will equip CFOs with the tools and knowledge needed to thrive in an ever-changing environment, ensuring they can balance the dual imperatives of growth and risk management.

WHO SHOULD ATTEND?

CFOs, MDs, VPs, Directors, Heads, GMs, and Senior Managers, involved in:

  • Financial Planning & Analysis (FP&A)
  • Strategic Planning & Forecasting
  • Costing & Budgeting
  • Treasury Operations
  • Project Financing
  • Accounting and Reporting
  • Merger & Acquisition (M&A)
  • Investment / Portfolio Management
  • Auditing & Internal Control
  • Tax Governance
  • Governance, Risk & Compliance (GRC)
  • Statutory & Regulatory Reporting
  • Fiscal Policy Planning
FUTURECFO CONFERENCE SERIES

WHY YOU SHOULD ATTEND

The FutureCFO Conference aims to give CFOs, who also act as their company’s strategic business partner and catalyst, insights on ensuring corporate growth and successfully mitigating risks and challenges amidst the current economic and political uncertainties in their countries. The conference will also address strategies and best practices on how CFOs can reimagine finance functions and their organizations to survive and thrive in today’s fast-paced and digitally driven landscape.

This by-invitation only one-day event will gather over 120 senior finance leaders from multiple industries and offers the best opportunity to hear from the industry’s leading professionals, contribute questions from the floor, engage in incisive panel discussions that discuss real-life business cases, updates and strategies to meet the most pertinent challenges facing the finance function in 2020.

High-Level Industry Speakers

We gather 20+ industry speakers and experts from leading organizations for keynote presentations and incisive discussions so you can tap on their invaluable insights and best practices important to your finance function management and transformation.

Interactive Discussions

Be part of our interactive panel discussions that address the current hot topics, share ideas and experiences and get the answers to your pressing questions from prominent finance leaders on stage.

Networking Opportunities

Meet new business partners, engage and forge new connections with fellow finance and treasury leaders in the region, solution providers and many more at our event through luncheons, coffee breaks, one-to-one meetings and informal introductions.

Targeted In-Depth Sessions

8 hours of learning and networking opportunities packed into 10 in depth sessions. Listen to corporate-driven best practices and case studies sharing that are targeted to your profession through the personalized country-specific conferences we crafted for you - FutureCFO Conferences.

AGENDA

09:00

Chairman’s Welcome Remarks

Allan Tan, Group Editor-in-Chief, CXOCIETY

09:15

Panel Discussion I: Balancing CFO’s Strategic Priorities while Delivering Immediate Results

In 2025, CFOs face the challenge of balancing business growth and profitability with fostering innovation and ensuring compliance. As the finance function evolves, how can it add genuine value from the perspective of business stakeholders? This session emphasises the strategic focus and complexities that CFOs will face in 2025.

  • Navigating growth pressures and challenges facing CFOs in 2025
  • Ensuring long-term profitability amidst market changes
  • Cost control as growth strategy
  • Balancing risk and growth
  • Making smart investment decisions


Moderator:
Allan Tan, Group Editor-in-Chief, CXOCIETY

Panelists:
Natnicha Jitthavech, Finance Director, BEIERSDORF PHILIPPINES INC.
Elwil Millena, Finance Director, HALEON
Kathrine Rose Catindig, CFO/Head of Finance, HEINEKEN PHILIPPINES

09:50

Keynote I: Embedding Innovative Payment Automation into Business to Drive Growth

As credit tightening and inflationary pressures create a challenging environment, CFOs face the dual challenge of managing expenses while ensuring cash flow, profitability, and growth. In this context, the digitisation of payment processes has emerged as a strategic imperative, offering new avenues for value creation and enhanced bottom-line performance. How can innovative payment automation serve as a catalyst for financial resilience and strategic growth in 2025?

  • Navigating the evolving payment landscape
  • Harnessing payment automation for growth
  • Enhancing accounts receivable efficiency
  • Developing a flexible, scalable payment model

10:15

Fireside Chat I: Shaping Modern Finance Strategy with Data Intelligence
  • Translating data intelligence in the world of finance function
  • Finance business partnering through intelligent insights
  • Meeting the challenges in executing and delivering data intelligence in finance function
  • Best practice in designing, executing and achieving performance of a data intelligence

Interviewer:
Allan Tan, Group Editor-in-Chief, CXOCIETY

10:50

Morning Coffee Break

11:20

Keynote II: Embracing Digital Twin for Finance Transformation
  • The concept of Digital Twin for organization-wide integrated planning
  • Practical AI supporting the finance team in financial planning and analysis (FP&A)
  • Steps to reshape finance business partnering with technology


CS Lim, Vice President of Asia, JEDOX

11:45

Panel Discussion II: Redefining Strategic Finance Leadership in 2025

As CFOs navigate an increasingly complex landscape, they face new mandates: innovating rapidly, accelerating automation, collaborating with governments and industries, establishing robust financial controls, ensuring regulatory compliance, and attracting top talent. To thrive in 2025, what essential skills, qualities, and insights must modern CFOs cultivate to effectively manage risks, respond swiftly to market demands, and seize emerging opportunities? 

  • CFO as a strategic business partner
  • The expanding skill sets for finance leaders
  • Impactful leadership in finance function
  • Bridging finance and business
  • Becoming a tech-savvy finance leader


Moderator
:
Allan Tan, Group Editor-in-Chief, CXOCIETY

Panelists:
Joel Baguipo, Financial Controller, LIGHT RAIL MANILA CORPORATION
Maryknoll B. Zamora, CFO, PNB HOLDINGS CORPORATION
Kunal Manchanda, CFO Central Cluster, ASEAN & South Pacific OU, THE COCA-COLA COMPANY

12:20

Fireside Chat II: Enhancing Tax Compliance amid Global Tax Complexities

As the tax landscape becomes increasingly complex, CFOs—particularly those with global or regional responsibilities—must take a proactive role in managing tax compliance. With the implementation of the OECD/G20 BEPS 2.0 Pillar Two framework, many jurisdictions in the Asia-Pacific region are actively advancing their tax regulations. Additionally, the Philippines’ government is set to introduce several new tax measures in 2025, further complicating compliance efforts.

As CFOs face the challenge of navigating these evolving regulations while ensuring their organisations remain compliant, how can finance leaders effectively manage these complexities and minimise risks?

  • Navigating tax challenges in 2025
  • The CFO’s role in facilitating complex tax compliance while minimising overall tax liabilities
  • Futureproofing the tax function
  • Data-driven decision-making for better tax planning and compliance

Interviewer:
Allan Tan, Group Editor-in-Chief, CXOCIETY

12:45

Networking Lunch

14:00

Keynote III: Fortifying Business Resilience with Cyber Risk Management Optimisation

As the business landscape evolves and digitalisation accelerates, the threat of cyber-attacks has become a critical concern for CFOs. According to PwC’s 2025 Global Digital Trust Insights, only 2% of businesses have achieved comprehensive cyber resilience, even though cybersecurity issues are increasingly pressing and the average data breach costs over $3 million. In this context, how can finance leaders effectively safeguard their organisations in the digital era? 

  • Understanding evolving cyber threats
  • Developing a comprehensive risk management strategy
  • Collaboration with IT and security teams
  • Building a data and security response plan

14:25

Panel Discussion III: Revolutionising Finance with Artificial Intelligence

As we approach 2025, the integration of Artificial Intelligence (AI) in finance is becoming a pivotal focus for CFOs across Asia. Gartner predicts that by 2026, 90% of finance functions will implement at least one AI-enabled technology solution. Notably, 44% of finance professionals are already leveraging AI for intelligent process automation, enhancing information processing and anomaly detection. With AI’s potential to transform decision-making and operational efficiency, how can finance leaders harness this technology effectively? 

  • The impact of AI on finance in 2025
  • Initiating AI innovations in finance
  • Collaborating with IT Leaders for AI deployment
  • Evaluating AI tools for finance
  • Solving complex financial challenges with AI

Moderator:
Allan Tan, Group Editor-in-Chief, CXOCIETY

Panelists:
Stefan Yordanov, VP Finance & VP Strategy and Corporate Projects, LUFTHANSA TECHNIK PHILIPPINES

15:00

Fireside Chat III: Finance Digital Transformation Check-Up

A McKinsey Global Survey of CFOs in March 2024 reveals that while 98% of CFOs have invested in digitisation and automation within their finance functions, only a quarter of their processes are fully digitised or automated. As we navigate the uncertainties of 2025, finance leaders need to understand the challenges and strategies essential for modernising the finance function in a rapidly evolving digital landscape. How should finance leaders drive their digital transformation efforts while balancing the inherent risks and opportunities of the evolving financial landscape in Asia?

  • Identifying roadblocks in finance transformation
  • Modernising legacy processes
  • Maximising efficiency in finance function
  • Aligning people and technology for effective transformation
  • Measuring ROI of finance transformation initiatives

Interviewer:
Allan Tan, Group Editor-in-Chief, CXOCIETY

Interviewees:
Jef Lacson, CFO, UNIONDIGITAL BANK
Lorie Paz Chavez, CFO, SUMMIT MEDIA & GOKONGWEI BROTHERS FOUNDATION

15:25

Afternoon Coffee Break

15:55

Panel Discussion IV: Recalibrating the Way We Work in 2025

Recent surveys indicate a significant shift in workplace dynamics across Asia-Pacific, with over 60% of companies reporting stable office attendance. This trend underscores the widespread acceptance of flexible and hybrid working models as the future of work. In the Philippines, the newly enacted CREATE MORE bill mandates that Business Process Outsourcing (BPO) companies maintain at least 50% of their workforce on-site, while allowing for up to 50% remote work.

As CFOs and finance leaders navigate this talent trends, how can they effectively manage these transitions while attracting and retaining top finance talent? 

  • Implications of the CREATE MORE Bill on CFOs and finance shared services leaders
  • Redesigning workplace policies in 2025
  • Innovative retention strategies in a competitive job market.
  • Talent investment to tackle future challenges

Moderator:
Elmer Sarmiento, Lecturer, ATENEO DE MANILA UNIVERSITY – JOHN GOKONGWEI SCHOOL OF MANAGEMENT

Panelists:
Frederick Pineda, SVP & CFO, MALAYAN INSURANCE COMPANY

16:30

Fireside Chat III: The Future of Cash Flow Management

As we navigate the uncertainties of 2025, one element remains vital for businesses of all sizes and sectors: cash flow. For CFOs, optimising cash management is crucial not only to enhance financial performance but also to mitigate risks in an unpredictable market.

In this session, we will explore how CFOs can effectively balance the imperative of maintaining liquidity while pursuing sustainable growth amidst evolving market dynamics.

  • Emerging trends and challenges of cash flow management in 2025
  • Precision in cash flow forecasting
  • Leveraging AI for cash flow management automation

 
Interviewer:
Allan Tan, Group Editor-in-Chief, CXOCIETY

16:55

Chairman’s Closing Remarks

17:00

End of Conference

2024 SPEAKERS

Adrian Johnston

Senior Vice President, Applications, Asia Pacific

ORACLE

Allan Tan

Group Editor-in-Chief

CXOCIETY

Archimedes Angeles

Country Finance Director

DKSH PHILIPPINES

David Sample

IT Specialist - Budget and Finance, IT Department

ASIAN DEVELOPMENT BANK

Dr. Joselito Diga

Senior Vice President for Finance and Group CFO

UNITED LABORATORIES

Elmer Sarmiento

Lecturer

ATENEO DE MANILA UNIVERSITY - JOHN GOKONGWEI SCHOOL OF MANAGEMENT

Erika Dizon-Go

SVP Corporate Product Management Head Transaction Banking Center

UNION BANK OF THE PHILIPPINES

Fortune Ernest Jose

VP for Finance & CFO

ENDERUN COLLEGES

Giselle A. Geronimo

Head of Finance, Accounting & Procurement

SHEARWATER HEALTH PHILIPPINES

Hazel Nunez

CoE Accounting and CoE ICS Lead

FRENESIUS MEDICAL CARE PHILIPPINES

Joris Janssen

Country Finance Director Philippines

RECKITT

Jose Petronio Español III

CFO, Treasurer & CRO

FIGARO COFFEE GROUP

Joweehlyn Liao

SVP Finance, Non-Trade Procurement and Property Development Director

WATSONS PERSONAL CARE STORES (PHILIPPINES)

Louie Castaneda

Head of Applications

ORACLE PHILIPPINES

Ma. Genevieve Viado

Senior Director, Client Development

RGP

Matthew Tan

Sales Engineering Team Leader, Southeast Asia

UIPATH

Mike Vorias

Regional Director and Lead for Finance and Risk Solutions, Centre of Excellence

SAP APJ

Niral Damani

Chief Finance Officer

PLUXEE PHILIPPINES

Reynaldo Abilo

CFO, CRO, VP for Finance and Treasurer

SHELL PILIPINAS CORPORATION

Ron Ian Salazar

Finance Director

CITADEL PACIFIC

Shomit Goel

Head of Commercial Finance
HOME CREDIT PHILIPPINES

Tarun Kumar Kalra

VP, Head of Sales- APAC

APPTIO

Vicente Y. Alcuran Jr.

General Manager for Finance and Comptrollership

BEN LINE AGENCIES

Whilczel Canlas

AVP Finance, Treasury and Warehouse Management

ROXAS HOLDINGS

Zeeshan Pervez

President

ACEN SHARED SERVICES

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POST-EVENT HAPPENINGS

CXOCIETY (reads “society”) provides engagements with the C-level community in Asia through Digital Media, Custom Content, Events, and Research and Reports. The leadership team at CXOCIETY has over 50 years of experience in C-Level Engagements and truly understands the challenges faced by C-level executives in their day-to-day work.

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