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WELCOME NOTE

Two years after the coronavirus first emerged, countries in Southeast Asia now learn to live with COVID-19 and anticipate economic recovery to be more pronounced in 2022. With a shift to treating the pandemic as endemic, Malaysia’s economy is also expected to be on its path of recovery this year, backed by the reopening of economic and social sectors.

To support the recovery of COVID-impacted sectors, the Malaysian government has allocated a total of RM332.1 billion for Budget 2022, the highest value compared to previous budgets. Budget 2022 builds upon three key pillars: strengthening recovery, rebuilding national resilience and catalysing reforms for a sustainable economy.

The growing allocation towards sustainability in Budget 2022 reaffirms Malaysia’s commitment towards a sustainable future. Both public and private sectors are encouraged to integrate environmental, social and governance (ESG) frameworks in their governance, business strategy, operations and risk management.

Nevertheless, the mutation of coronavirus, worsening supply chain disruptions, higher energy prices and labour shortages may present a new wave of volatility and affect business profitability and growth in Malaysia this year and beyond.

With the pandemic far from over and with the heightened push to fast-track digital agenda to thrive in this new COVID economy, what will be the day-to-day portfolio of forward-looking CFOs and finance leaders in Malaysia in 2022?

How can strategic CFOs and finance executives stay agile, react immediately and make informed decisions when they need to make sharp turns through uncertainty? Under a cloud of a pandemic-induced labor shortage and foreseeable hybrid working environments, what strategies will enable CFOs to win the “war for talent”? How should finance leaders in Malaysia lead ESG adoption to propel business growth?

CXOCIETY is pleased to hold our second installment of annual FutureCFO Malaysia vSummit. Taking place on 28 April 2022 from 9 am to 12.15 pm MYT, this virtual summit will gather over 120 senior finance professionals from multiple industries in Malaysia. This event aims to address the latest macroeconomic updates, business risks and opportunities, CFO’s top action plans to drive change and recover growth in Malaysia. This event will also discuss ways to succeed in this new “stable instability” and explore value-driven digital transformation strategies and technologies to accelerate future-ready digital finance and stay resilient in the next few years.

 

WHO SHOULD ATTEND?

CFOs, MDs, VPs, Directors, Heads, GMs, and Senior Managers, involved in:

  • Financial Planning & Analysis (FP&A)
  • Strategic Planning & Forecasting
  • Costing & Budgeting
  • Treasury Operations
  • Project Financing
  • Accounting and Reporting
  • Merger & Acquisition (M&A)
  • Investment / Portfolio Management
  • Auditing & Internal Control
  • Tax Governance
  • Governance, Risk & Compliance (GRC)
  • Statutory & Regulatory Reporting
  • Fiscal Policy Planning
  • Financial Technology Solutions

WHY YOU SHOULD ATTEND

The FutureCFO Conference aims to give CFOs, who also act as their company’s strategic business partner and catalyst, insights on ensuring corporate growth and successfully mitigating risks and challenges amidst the current economic and political uncertainties in their countries. The conference will also address strategies and best practices on how CFOs can reimagine finance functions and their organizations to survive and thrive in today’s fast-paced and digitally driven landscape.

This by-invitation only one-day event will gather over 120 senior finance leaders from multiple industries and offers the best opportunity to hear from the industry’s leading professionals, contribute questions from the floor, engage in incisive panel discussions that discuss real-life business cases, updates and strategies to meet the most pertinent challenges facing the finance function in 2020.

High-Level Industry Speakers

We gather 20+ industry speakers and experts from leading organizations for keynote presentations and incisive discussions so you can tap on their invaluable insights and best practices important to your finance function management and transformation.

Interactive Discussions

Be part of our interactive panel discussions that address the current hot topics, share ideas and experiences and get the answers to your pressing questions from prominent finance leaders on stage.

Networking Opportunities

Meet new business partners, engage and forge new connections with fellow finance and treasury leaders in the region, solution providers and many more at our event through luncheons, coffee breaks, one-to-one meetings and informal introductions.

Targeted In-Depth Sessions

8 hours of learning and networking opportunities packed into 10 in depth sessions. Listen to corporate-driven best practices and case studies sharing that are targeted to your profession through the personalized country-specific conferences we crafted for you - FutureCFO Conferences.

AGENDA

09:00

CHAIRMAN’S WELCOME REMARKS

Allan Tan, Group Editor-in-Chief, CXOCIETY

09:05

PANEL DISCUSSION I: The Road Ahead: CFO’s New Mandate and Priorities for 2022

With the upheaval caused by prolonged pandemic and current macroeconomic developments in the country, CFOs and finance leaders in the Malaysia are required to deal with changes swiftly, evaluate and modify their finance strategies particularly in the areas where digital and finance intersect to match the shifting economic conditions.

  • Finance landscape in the Malaysia for 2022: Economic outlook, challenges and opportunities
  • CFO’s new role in leading recovery from pandemic impact and losses
  • Repositioning business, opportunities, ESG and digital agendas to meet the new economic demands and ensure resilience
  • Initiatives to drive performance, build profitable growth and surpass competitions in 2022
  • Emerging techs, innovations and metaverse: Latest trends and their potential implications on finance function in 2022


MODERATOR:
Allan Tan, Group Editor-in-Chief, CXOCIETY

PANELISTS:
Sim Siew Shan, CFO Aviation Group, AIRASIA
Chari TVT, Senior Financial Advisor, BOUSTEAD HOLDINGS
Mohd. Izzad Shamsuddin, Group CFO, KFC & PIZZA HUT MALAYSIA (QSR BRANDS (M) HOLDINGS)

09:40

FIRESIDE CHAT I: The Pivotal Role of CFO in Sustainability

Recognising business’ environmental responsibilities in the supply chain and adopting well-structured environmental practices result in positive effects on people (stakeholders), the planet and profits.

As ESG is now a core part of disclosure reporting, this means ESG reporting on sustainability is now a critical concern for the CFO. This session will explore the role of finance in ESG reporting and how ESG should be connected to the FP&A’s planning and forecasting processes.

  • Understanding the increased importance and values of ESG reporting in financial reporting disclosures
  • Integrating ESG reporting and corporate planning models
  • Streamlining ESG reporting processes
  • Best practices in ESG data collection and traceability

 

Brian Ho, Climate & Sustainability Assurance Leader for Asia Pacific and Southeast Asia, DELOITTE

Michael Lim, Director/GTM Lead for ERP & Digital Supply Chain, ORACLE JAPAC

10:00

PANEL DISCUSSION II: Flexible Forecasting, Planning and Budgeting (FP&B) Amidst Persistent Disruptions

A Gartner CFO Survey shows that finance leaders will focus on improving the flexibility of budgeting and forecasting in 2022 (72%), reallocate capital based on changing demands (60%) and redefine the employee value proposition in a hybrid environment (58%)

  • Aligning FP&B strategies with business objectives in 2022
  • Embedding flexibility into budgeting and forecasting to foster innovation and align to changing priorities
  • Roadmap to flexible planning and rolling forecast

 

Moderator:
Allan Tan, Group Editor-in-Chief, CXOCIETY

Panelists:
Soon Lock Chong, Finance Director, ADIDAS
June Yeoh, Entity Controller, ARKEMA THIOCHEMICAL
Jennifer Wong, CFO, CELCOM AXIATA BERHAD
Rahul Pandey, Head of Solution Advisory, APAC, JEDOX

10:40

KEYNOTE I: Strategic Cash Forecasting

Throughout the COVID-19 pandemic, treasury teams have found themselves heavily focused on short-term forecasting in an effort to maintain positive cash flows. As companies now extend their planning horizons while managing risk in times of global volatility and uncertainty, they are relying on longer-term, strategic forecasting, which is traditionally developed by FP&A.

This session will discuss and review the reasons for strategic forecasting, some current treasury trends and opportunities and the critical path towards successful strategic cash forecasting.


Tan Chin Shiang, Pre-Sales Director, KYRIBA ASIA PACIFIC

10:55

PANEL DISCUSSION III: Future-Ready Finance Leadership in 2022

With the continued uncertainty and increased hybrid work model within Finance & Accounting (F&A), how should CFOs and finance leaders in the Malaysia reset their leadership model and strategy to support business recovery and navigate the rapidly changing business landscape?

  • Infusing digitalisation, collaboration and open communication for greater growth, productivity and profitability
  • Embedding insightful business intelligence for informed decision-making
  • Scaling up digital payments for financial improvements across the board
  • Creating a digital-first mindset and building multi-skilled F&A teams to keep up with the new business expectations
  • Funding digital growth with a flexible budget
  • Managing the speed of digital transformation vs. regulations and compliance in the Malaysia

 

Moderator:
Allan Tan, Group Editor-in-Chief, CXOCIETY

Panelists:
Boon Boon Lim, Head of Finance, Malaysia and Head of Finance Operations, Asia, QBE [Team Award Finalist, FUTURECFO Excellence Awards 2022]
Rafidah Jumal, VP Controller, SHELL
Daniel Viertel, Business Director, New Entry Market, CCH TAGETIK APAC, WOLTERS KLUWER

11:35

KEYNOTE II: Revolutionising Finance Operations and Future of Work with Automation

Gartner predicts that 90% of large organisations globally will adopt Robotic Process Automation (RPA) in some form by 2022 and will triple the capacity of their existing RPA portfolios through 2024.

  • Fast-tracking finance digital transformation with automation
  • Combining AI and RPA for higher operational efficiencies
  • Building the right skills to fully utilize RPA capabilities
  • The future use cases of RPA for finance

 

Tauhid Abddul Jalil, Principal Consultant, Southeast Asia, LAIYE

11:50

PANEL DISCUSSION IV: Hire, Develop, Retain: Managing the Return of Finance Talent War in 2022

As organisations remain hopeful for a better economy and return to some normalcy this year, a new crisis emerges. Workforce shortages, skilled talent turnover, challenges of return-to-work, hybrid model workplace, and displaced workforce due to the pandemic – all conspiring to frustrate CFOs and finance leaders’ strategies to improve overall company performance in 2022.

  • Emerging workforce trends, changing the nature of work, changing business requirements and other challenges for finance function in 2022
  • Recruiting and retaining in the era of mutual prosperity
  • Implementing agile workforce strategy to overcome finance talent shortage and skilling roadblock
  • Direct hire vs. outsource: Manpower and outsourcing trends in Malaysia post-pandemic
  • Maximising your talent dollars in your 2022 budget


Moderator:
Choy Huat Low, Malaysia People Advisory Services Leader, Partner, EY

Panelists:
Ryan Gan, Asia Pacific Head of Financial Reporting, Global Business Services, BASF
Anthony Yong, Finance Director – Malaysia Area, BAT
Yasmin Ramzi, Senior General Manager, Strategy and Transformation, TNB GLOBAL BUSINESS SOLUTIONS

12:25

CHAIRMAN’S CLOSING REMARKS

12:30

END OF SUMMIT

SPEAKERS

Allan Tan

Allan Tan

Group Editor-in-Chief CXOCIETY

Anthony Yong

Anthony Yong

Finance Director – Malaysia Area
BAT

Boon Boon Lim

Boon Boon Lim

Head of Finance, Malaysia and Head of Finance Operations, Asia
QBE

Brian Ho

Brian Ho

Climate & Sustainability Assurance Leader for Asia Pacific and Southeast Asia
DELOITTE

Chari TVT

Chari TVT

Senior Financial Advisor
BOUSTEAD HOLDINGS

Chong Soon Lock

Chong Soon Lock

Finance Director
ADIDAS MALAYSIA

Choy Huat Low

Choy Huat Low

Malaysia People Advisory Services Leader, Partner
EY

Daniel Viertel

Daniel Viertel

Business Director, New Entry Market, CCH TAGETIK APAC
WOLTERS KLUWER

Jennifer Wong

Jennifer Wong

CFO
CELCOM AXIATA BERHAD

June Yeoh

June Yeoh

Entity Controller
ARKEMA THIOCHEMICAL

Michael Lim

Michael Lim

Director/GTM Lead for ERP & Digital Supply Chain
ORACLE JAPAC

Mohd. Izzad Shamsuddin

Mohd. Izzad Shamsuddin

Group CFO
KFC & PIZZA HUT MALAYSIA (QSR BRANDS (M) HOLDINGS)

Rafidah Jumal

Rafidah Jumal

VP Controller
SHELL BUSINESS OPERATIONS

Rahul Pandey

Rahul Pandey

Head of Solution Advisory, APAC
JEDOX

Ryan Gan

Ryan Gan

Asia Pacific Head of Financial Reporting
BASF

Sim Siew Shan

Sim Siew Shan

CFO Aviation Group
AIRASIA

Tan Chin Shiang

Tan Chin Shiang

Pre-Sales Director
KYRIBA ASIA PACIFIC

Tauhid Abddul Jalil

Tauhid Abddul Jalil

Principal Consultant, Southeast Asia
LAIYE

Yasmin Ramzi

Yasmin Ramzi

Senior General Manager, Strategy and Transformation
TNB GLOBAL BUSINESS SOLUTIONS

Speaking Opportunities:

WHY SPONSOR

We will help you GENERATE quality business leads.
We will help you INCREASE your regional profile.
We will help you CREATE new business opportunities.

  • Get cost-effective marketing exposure and branding to your target audience, culminating in face-to-face meetings with your prospects.
  • Position and profile yourself as an industry leader.
  • Increase your brand recognition.
  • Create new partnerships and alliances.
  • Develop relationships through new virtual networking opportunities.
  • Showcase new products and services to a targeted audience of decision makers.
  • Get direct and exclusive access to Key decision-makers

Sponsorship Opportunities:

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POST-EVENT HAPPENINGS

CXOCIETY (reads “society”) provides engagements with the C-level community in Asia through Digital Media, Custom Content, Events, and Research and Reports. The leadership team at CXOCIETY has over 50 years of experience in C-Level Engagements and truly understands the challenges faced by C-level executives in their day-to-day work.