The future of finance is all about managing across functions, building the right combination of capabilities, and establishing a strong data foundation. On-going FutureCFO dialogues with finance leaders across the function reveal a continued commitment to driving growth through digital transformation.

However, the maelstrom of non-aligned priorities, talent shortages, legacy processes and too many options when it comes to technologies make the road to growth in 2024 a formidable challenge for even the most seasoned finance professionals.

A Gartner’s research affirms that organisations face a medium-term environment characterised by tepid demand growth, stubbornly high costs and constrained access to capital – referring to the combination as a deadweight economic condition. “Absent fortuitous events such as a surprise end to geopolitical conflict, a swift halt to inflation or the quick realisation of dramatic productivity gains from AI, CFOs should expect many of the underlying economic trends contributing to the deadweight economy to persist across their strategic planning horizon.”

The World Bank predicted that Thailand’s economic growth is projected to grow to 3.2% and inflation is expected to slow down in 2024. Also, Thailand’s planned digital wallet program may boost near-term growth further by 0.5% to 1% in 2024 and 2025 if implemented. However, heightened geopolitical conflict and high oil prices may pose downside risks to this economic outlook. Fabrizio Zarcone, World Bank Country Manager for Thailand said “Thailand has set a clear goal of achieving net-zero emissions by 2065 and 30 percent reduction in emissions by 2030”. The country’s ambitious move to a lower-carbon growth path and special focus on carbon pricing will position Thailand as a regional leader in green and sustainable growth in the coming years.

While the Thailand’s growth expects a recovery, there are some challenges in 2024 that could derail the recovery. Coupled with Thailand’s transition into a low-carbon society, how would these new developments impact finance leaders in Thailand?

This 2024, the 2nd Annual FutureCFO Thailand Conference will be held in Bangkok, Thailand on 10 July 2024, bringing together seasoned finance professionals to uncover:

At this year’s in-person event, we will bring together some of the leading minds in finance in the country to solve real-world business problems today and seek to present use cases to answer critical challenges facing the various finance functions such as:

• How to sustain enterprise’s growth engine amidst challenging time
• Transformation roadmap for success in the future
• Best practices in riding the transformation challenges
• Tactics for evaluating digital competencies across the function
• How to build realistic and trustworthy forecasts
• Strategies to shorten the digital financial close
• Top challenges in data, data technology and governance management
• AI and smart automation priorities and use cases
• People management for stronger, digitally competent teams

The challenges ahead present real and economic tailwinds that can derail ongoing efforts to transform organisations into engines of innovation and growth. For the finance team, there remains clear opportunities to lead by example out of the potential maelstrom that lies ahead to bring about sustained growth in the years ahead.

WHO SHOULD ATTEND?

CFOs, MDs, VPs, Directors, Heads, GMs, and Senior Managers, involved in: