The future of finance is all about managing across functions, building the right combination of capabilities,and establishing a strong data foundation. On-going FutureCFO dialogues with finance leaders across the function reveal a continued commitment to driving growth through digital transformation.

However, the maelstrom of non-aligned priorities, talent shortages, legacy processes and too many options when it comes to technologies make the road to growth in 2024 a formidable challenge for even the most seasoned finance professionals.

A Gartner’s research affirms that organisations face a medium-term environment characterised by tepid demand growth, stubbornly high costs and constrained access to capital – referring to the combination as a deadweight economic condition. “Absent fortuitous events such as a surprise end to geopolitical conflict, a swift halt to inflation or the quick realisation of dramatic productivity gains from AI, CFOs should expect many of the underlying economic trends contributing to the deadweight economy to persist across their strategic planning horizon.

Despite a forecast by Asian Development Outlook (ADO) September 2023 reveals that the Philippine economy is expected to stay robust and grow by above 6% in 2024, global headwinds such as geopolitical tensions and a sharper-than-expected slowdown in major advanced economies may cause downside risks to the economy outlook next year.

While the Philippines’ growth expects a steady pace of recovery, challenges in 2024 remain. What does this means to finance leaders in the Philippines?

This 2024, the 4th FutureCFO Philippines Conference is back to Makati, Manila on 13 March 2024, bringing together seasoned finance professionals to uncover:

  • How to sustain enterprise’s growth engine amidst challenging time
  • Transformation roadmap for success in the future
  • Best practices in riding the transformation challenges
  • Tactics for evaluating digital competencies across the function
  • How to build realistic and trustworthy forecasts
  • Strategies to shorten the digital financial close
  • Top challenges in data, data technology and governance management
  • AI and smart automation priorities and use cases
  • People management for stronger, digitally competent teams


The challenges ahead present real and economic tailwinds that can derail ongoing efforts to transform organisations into engines of innovation and growth. For the finance team, there remains clear opportunities to lead by example out of the potential maelstrom that lies ahead to bring about sustained growth in the years ahead.



CFOs, MDs, VPs, Directors, Heads, GMs, and Senior Managers, involved in:

  • Financial Planning & Analysis (FP&A)
  • Strategic Planning & Forecasting
  • Costing & Budgeting
  • Treasury Operations
  • Project Financing
  • Accounting and Reporting
  • Merger & Acquisition (M&A)
  • Investment / Portfolio Management
  • Auditing & Internal Control
  • Tax Governance
  • Governance, Risk & Compliance (GRC)
  • Statutory & Regulatory Reporting
  • Fiscal Policy Planning


The FutureCFO Conference aims to give CFOs, who also act as their company’s strategic business partner and catalyst, insights on ensuring corporate growth and successfully mitigating risks and challenges amidst the current economic and political uncertainties in their countries. The conference will also address strategies and best practices on how CFOs can reimagine finance functions and their organizations to survive and thrive in today’s fast-paced and digitally driven landscape.

This by-invitation only one-day event will gather over 120 senior finance leaders from multiple industries and offers the best opportunity to hear from the industry’s leading professionals, contribute questions from the floor, engage in incisive panel discussions that discuss real-life business cases, updates and strategies to meet the most pertinent challenges facing the finance function in 2020.

High-Level Industry Speakers

We gather 20+ industry speakers and experts from leading organizations for keynote presentations and incisive discussions so you can tap on their invaluable insights and best practices important to your finance function management and transformation.

Interactive Discussions

Be part of our interactive panel discussions that address the current hot topics, share ideas and experiences and get the answers to your pressing questions from prominent finance leaders on stage.

Networking Opportunities

Meet new business partners, engage and forge new connections with fellow finance and treasury leaders in the region, solution providers and many more at our event through luncheons, coffee breaks, one-to-one meetings and informal introductions.

Targeted In-Depth Sessions

8 hours of learning and networking opportunities packed into 10 in depth sessions. Listen to corporate-driven best practices and case studies sharing that are targeted to your profession through the personalized country-specific conferences we crafted for you - FutureCFO Conferences.



Chairman’s Welcome Remarks

Allan Tan, Group Editor-in-Chief, CXOCIETY


Panel Discussion I: Achieving Sustainable Growth and Cost Efficiency

Dealing with overall macroeconomic conditions, increased interest rate, rising capital costs and geopolitical challenges will worry many senior finance executives in 2024. Finance leaders are under great pressure to bring costs down to anticipate volatile business landscapes in the coming years and yet, also tasked to preserve profitability for the business.

  • What’s top of CFO’s mind in 2024
  • Monitoring business/investment risks under global uncertainty in 2024
  • Capturing market opportunities to ensure unit economics stay above the hurdle rate
  • Strategic cost reduction: Balancing revenue-sustaining and cost-cutting efforts
  • Building robust balance sheet in turbulent times
  • Striking the optimum balance between cost cutting and investing for growth

Allan Tan, Group Editor-in-Chief, CXOCIETY

Fortune Ernest Jose, VP for Finance & CFO, ENDERUN COLLEGES
Jose Petronio Español III, CFO, Treasurer & CRO, FIGARO COFFEE GROUP


Executive Interview I: IT-Finance Collaboration to Maximise Growth and Operational Efficiency


Allan Tan, Group Editor-in-Chief, CXOCIETY

Tarun Kumar Kalra, VP, Head of Sales – APAC, APPTIO


PANEL DISCUSSION II: CFO’s Transformative Leadership
  • What it takes to be an effective transformative CFO
  • Designing a future finance operating model that supports growth and innovation
  • CFO’s leadership in delivering transformation projects
  • What really matters to a CFO in 2024 and beyond?
  • Lessons learned managing stakeholders and orchestrating company-wide transformation


Allan Tan, Group Editor-in-Chief, CXOCIETY

Archimedes Angeles, Country Finance Director, DKSH PHILIPPINES
Reynaldo Abilo, CFO, CRO, VP for Finance and Treasurer, SHELL PILIPINAS CORPORATION
Joweehlyn Liao, SVP, Finance, Non-Trade Procurement and Property Development Director, WATSONS PERSONAL CARE STORES (PHILIPPINES)




Fireside Chat I: CFO’s Guide in Modernising Data Infrastructure

As companies generate more data each day, finance teams have limitless opportunities to glean new insights and increase their value to the business. Data management tools are evolving rapidly; however, sophisticated F&PA tools are only effective if the data that fuels them are accurate. Also, as transparency over industry data increase, lack of proper data governance and management will critically impact business performance.

  • The greatest data issues still facing the finance teams today
  • Building trust and credibility in data
  • Harnessing digital capabilities to increase the analytic value and transparency of data
  • Shaping a strong data governance program in the AI era

Allan Tan, Group Editor-in-Chief, CXOCIETY


Elmer Sarmiento, Sr. AVP/Associate Programme Manager – Head of Finance and Accounting Operations, PERSONIV
Matthew Tan, Sales Engineering Team Leader, Southeast Asia, UIPATH


PANEL DISCUSSION III: Embracing Generative AI: Opportunities and Risks for CFOs

According to EY, CFOs saw a new priority on C-Suite agenda as they steer their organisations through an uncertain growth outlook in 2024: Generative AI (GenAI).

As much as this transformative technology is a powerful ally in shaping enterprise’s sustainable and prosperous future in the age of innovation, there are considerations that CFOs need to ponder before they confidently embark on adopting GenAI for their business.

  • How is GenAI shaping the future of business and finance teams?
  • Prioritising AI projects that deliver ROI
  • Tackling technical debt presented by AI investments
  • Responsible applications of Gen AI
  • Challenges in ensuring AI and data governance


Allan Tan, Group Editor-in-Chief, CXOCIETY

Zeeshan Pervez, President, ACEN SHARED SERVICES
Joris Janssen, Country Finance Director Philippines, RECKITT
Mike Vorias, Regional Director and Lead for Finance and Risk Solutions, Centre of Excellence, SAP APJ


Keynote: Building beyond Transaction/Wholesale Banking
  • The global transaction finance landscape in 2024
  • Challenges and opportunities for CFOs
  • Reimagining transaction banking for a more interconnected future


Erika Dizon-Go, SVP Corporate Product Management Head, Transaction Banking Center, UNION BANK OF THE PHILIPPINES




PANEL DISCUSSION IV: Incorporating Agility into Planning, Forecasting and Budgeting

VUCA or not, cash flow is indisputably the lifeblood of the business. Fulfilling short-term payment obligations have become challenging to some organisations, yet leveraging on credits or borrowing is not quite an answer either as interest rates continue to grow.

Making data-based forecasts and financial strategy will equip finance leaders to tackle obstacles and provide a clear picture of their financial trajectory throughout the coming year.

  • Cash flow planning and frequent forecasting amidst uncertainty
  • Meeting cash forecasting challenges
  • Improving cash forecasting accuracy, liquidity planning and management and working capital with data and modern technologies
  • Leveraging AI and ML to build realistic and trustworthy forecasts even without reliable recent historical data


Allan Tan, Group Editor-in-Chief, CXOCIETY

Shomit Goel, Head of Commercial Finance, HOME CREDIT PHILIPPINES
Dr. Joselito Diga, SVP for Finance and Group CFO, UNITED LABORATORIES
Adrian Johnston, Senior Vice President, Applications, Japan & Asia Pacific, ORACLE


EXECUTIVE INTERVIEW II: ESG in the Era of Escalating Costs

With ESG efforts maturing and continuous business challenges face CFOs every now and then, CFOs and management teams undeniably have a lot on their plates. Some may even be rethinking their ESG priorities and timelines as they choose to battle inflation, maintain market shares, improve supply chain resiliency or bring cost capital down. How ESG can support cost reduction?

  • CFO at the intersection of sustainability and finance
  • ESG’s shift from being just an investment category to mainstream strategy
  • Can CFOs reduce costs while achieving ESG goals?
  • Aligning ESG reporting with financial disclosures
  • Metrics in CFO-led ESG

Allan Tan, Group Editor-in-Chief, CXOCIETY



Fireside Chat II: Improving Working Capital to Sustain the Growth Engine
  • Achieving effective working capital management by accelerating cash conversion cycle
  • Planning and metrics for effective working capital optimisation strategy
  • Finance and Procurement’s strategic collaboration to improve working capital
  • Designing debt prevention strategies to mitigate bad debt risks
  • Aligning policies, procedures and technology with working capital’s KPIs

Ma. Genevieve Viado, Senior Director, Client Development, RGP

Vicente Y. Alcuran Jr., General Manager for Finance and Comptrollership, BEN LINE AGENCIES
Whilczel Canlas, AVP Finance, Treasury and Warehouse Management, ROXAS HOLDINGS




Fireside Chat III: Getting Started with Technology Business Management (TBM)

According to IDC, ICT spending grew in 2021 by more than 7.1% in APAC to US$ 950 billion, and is expected to reach US$ 1.1 trillion by 2025. Also, Gartner indicates that only 1.8% increase of the global spend will occur in Southeast Asia. This session will delve into TBM concept for finance leaders and how it is useful to cut costs and manage the challenges around technology budgets and financial transparency with the business.

  • TBM for tracking IT fiscal performance and minimize redundancy/duplications in technology spends
  • Connecting technology spends to business value
  • The standardized taxonomy for technology costs
  • Managing budget and cost allocations in TBM
  • The impact of TBM on cash management
  • Creating TBM framework for the entire business operation lifecycle

Allan Tan, Group Editor-in-Chief, CXOCIETY

Tarun Kumar Kalra, VP, Head of Sales – APAC, APPTIO
David Sample, IT Specialist – Budget and Finance, IT Department, ASIAN DEVELOPMENT BANK


PANEL DISCUSSION V: Building a Sustainable Path towards Future Talent Management

A recent 2023’s Corporate Finance & Accounting Talent Study reveals that 68% of CFOs and Controllers find it difficult to find finance and accounting talent for their organisation.

Talent war was a big issue in the past few years and the growing talent competition is still expected to be a hot topic for many CFOs in 2024. This said finance leaders will need to overhaul their hiring and retention strategies to address staffing shortages.

  • The characters of finance talent management landscape in 2024
  • Developing talent pool and management program that supports company’s sustainability and resiliency
  • Expanding boundaries of people, systems and technologies
  • Best practices in people management for stronger and digitally competent teams
  • Creating a balanced approach in recruiting, on-boarding, training and up-skilling finance talents in the next 3-5 years


Allan Tan, Group Editor-in-Chief, CXOCIETY

Ron Ian Salazar, Finance Director, CITADEL PACIFIC
Giselle A. Geronimo, Head of Finance, Accounting & Procurement, SHEARWATER HEALTH PHILIPPINES






Adrian Johnston

Senior Vice President, Applications, Japan and Asia Pacific


Allan Tan

Group Editor-in-Chief


Archimedes Angeles

Country Finance Director


David Sample

IT Specialist - Budget and Finance, IT Department


Dr. Joselito Diga

Senior Vice President for Finance and Group CFO


Elmer Sarmiento

SAVP/Associate Program Manager - Head of Finance & Accounting Operations


Erika Dizon-Go

SVP Corporate Product Management Head Transaction Banking Center


Fortune Ernest Jose

VP for Finance & CFO


Franc Ramon

Group Financial Controller (VP)


Giselle A. Geronimo

Head of Finance, Accounting & Procurement


Hazel Nunez

CoE Accounting and CoE ICS Lead


Joris Janssen

Country Finance Director Philippines


Jose Petronio Español III

CFO, Treasurer & CRO


Joweehlyn Liao

SVP Finance, Non-Trade Procurement and Property Development Director


Ma. Genevieve Viado

Senior Director, Client Development


Matthew Tan

Sales Engineering Team Leader, Southeast Asia


Mike Vorias

Regional Director and Lead for Finance and Risk Solutions, Centre of Excellence


Niral Damani

Chief Finance Officer


Reynaldo Abilo

CFO, CRO, VP for Finance and Treasurer


Ron Ian Salazar

Finance Director


Shomit Goel

Head of Commercial Finance

Tarun Kumar Kalra

VP, Head of Sales- APAC


Vicente Y. Alcuran Jr.

General Manager for Finance and Comptrollership


Whilczel Canlas

AVP Finance, Treasury and Warehouse Management


Zeeshan Pervez



Speaking Opportunities:


We will help you GENERATE quality business leads.
We will help you INCREASE your regional profile.
We will help you CREATE new business opportunities.

  • Get cost-effective marketing exposure and branding to your target audience, culminating in face-to-face meetings with your prospects.
  • Position and profile yourself as an industry leader.
  • Increase your brand recognition.
  • Create new partnerships and alliances.
  • Develop relationships through new virtual networking opportunities.
  • Showcase new products and services to a targeted audience of decision makers.
  • Get direct and exclusive access to Key decision-makers

Sponsorship Opportunities:


Gold Sponsor

Partner Sponsors

Luncheon Partner

Networking Sponsor

Roundtable Sponsor

Supporting Partners

Supporting Media


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CXOCIETY (reads “society”) provides engagements with the C-level community in Asia through Digital Media, Custom Content, Events, and Research and Reports. The leadership team at CXOCIETY has over 50 years of experience in C-Level Engagements and truly understands the challenges faced by C-level executives in their day-to-day work.

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To date, nearly 4,700 Fortune 500, Fortune Global 100, midmarket, public sector and other organizations from a broad range of industries have relied on Rimini Street as their trusted application enterprise software products and services provider. To learn more, please visit, follow @riministreet on Twitter and find Rimini Street on Facebook and LinkedIn. (IR-RMNI)

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